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With refreshing candor, Ross shares how the relentless pace of her life came to a screeching halt when a brain aneurysm ruptured and nearly killed her. Along her stubborn road back to health, her resulting cognitive and emotional challenges forced her to reframe her life, her work, and her identity.
Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is starting with a strong Brand Strategy, which goes beyond a logo. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life.
This new edition includes a complete revision of the chapter on medication, detailing when to use certain drugs and the side effects that can be expected, and includes a thorough review and update of older medications.
"Cases argued and determined in the courts of Illinois, Indiana, Massachusetts, New York, Ohio, with key number annotations." (varies)
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