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Integrated Business Communication
Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case stu...
Cancer Activism
The first comprehensive study of the breast cancer and the prostate cancer movements
Creativity and Entrepreneurship
'Creativity and Entrepreneurship speaks to an experiment in which we are all today participating' in academia, in research, in commercial enterprise and in culture. Moving beyond traditional borders, sometimes because we must and other times simpl
Healthcare in Private and Public from the Early Modern Period to 2000
A key volume on a central aspect of the history of medicine and its social relations, The History of Healthcare in Public and Private examines how the modernisation of healthcare resulted in a wide variety of changing social arrangements in both public and private spheres. This book considers a comprehensive range of topics ranging from children's health, mental disorders and the influence of pharmaceutical companies to the systems of twentieth century healthcare in Britain, Eastern Europe and South Africa. Covering a broad chronological, thematic and global scope, chapters discuss key themes such as how changing economies have influenced configurations of healthcare, how access has varied according to lifecycle, ethnicity and wealth, and how definitions of public and private have shifted over time. Containing illustrations and a general introduction that outlines the key themes discussed in the volume, The History of Healthcare in Public and Private is essential reading for any student interested in the history of medicine.
Democratizing Inequalities
Opportunities to “have your say,” “get involved,” and “join the conversation” are everywhere in public life. From crowdsourcing and town hall meetings to government experiments with social media, participatory politics increasingly seem like a revolutionary antidote to the decline of civic engagement and the thinning of the contemporary public sphere. Many argue that, with new technologies, flexible organizational cultures, and a supportive policymaking context, we now hold the keys to large-scale democratic revitalization. Democratizing Inequalities shows that the equation may not be so simple. Modern societies face a variety of structural problems that limit potentials for true...
Common Enemies
For over a hundred years, millions of Americans have joined together to fight a common enemy by campaigning against diseases. In Common Enemies, Rachel Kahn Best asks why disease campaigns have dominated a century of American philanthropy and health policy and how the fixation on diseases shapes efforts to improve lives. Combining quantitative and qualitative analyses in an unprecedented history of disease politics, Best shows that to achieve consensus, disease campaigns tend to neglect stigmatized diseases and avoid controversial goals. But despite their limitations, disease campaigns do not crowd out efforts to solve other problems. Instead, they teach Americans to give and volunteer and build up public health infrastructure, bringing us together to solve problems and improve our lives.
Translating Asymmetry – Rewriting Power
The relevance of translation has never been greater. The challenges of the 21st century are truly glocal and societies are required to manage diversities like never before. Cultural and linguistic diversities cut across ideological systems, those carefully crafted to uphold prevailing hierarchies of power, making asymmetries inescapable. Translation and interpreting studies have left behind neutrality and have put forward challenging new approaches that provide a starting point for researching translation as a cultural and historical product in a global and asymmetrical world. This book addresses issues arising from the power vested in and arrogated by translation and interpreting either as ...
Memoirs of Well-Being
As the body politics of life writing in the United States change, illness and disability memoirs receive considerable attention. Although these narratives are framed by a lack of health, they abundantly present health and do so beyond its binary relationship to the pathological. This book departs from previous scholarship by bringing into focus the writers' representations of cure, recovery, and healing as well as their reluctance to bring closure to their narratives and align their stories with traditional notions of health. These memoirs thus partake in the construction of alternative narratives of illness and disability.
