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Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?
Markets for brands, as defined in this paper, play an important but underappreciated economic role in today’s global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.
New Trends in Qualitative and Quantitative Methods in Libraries
This unique volume presents the latest scientific achievements of library researchers and professionals on the Qualitative and Quantitative Methods of Libraries. Scholars and professionals have now an information resource on methodological tools for library services. Except for the new technologies that facilitate the innovation of libraries, it is the underlying policy and functional changes that have the most lasting effect on the scholarly operation that explains why this volume is important in the field or market. It also explores in detail the areas covering library methodologies, marketing and management, statistics and bibliometrics, content and subject analysis, users' behaviors and library policies that play an important role at every aspect of library research in the twenty-first century.
Advances in Environmental Accounting & Management
Vol 6 of Advances in Environmental Accounting & Management aims to advance knowledge of the governance and management of corporate environmental impacts and the accounting for these.
New Trends In Qualitative And Quantitative Methods In Libraries: Selected Papers Presented At The 2nd Qualitative And Quantitative Methods In Libraries - Proceedings Of The International Conference On Qqml2010
This unique volume presents the latest scientific achievements of library researchers and professionals on the Qualitative and Quantitative Methods of Libraries. Scholars and professionals have now an information resource on methodological tools for library services. Except for the new technologies that facilitate the innovation of libraries, it is the underlying policy and functional changes that have the most lasting effect on the scholarly operation that explains why this volume is important in the field or market.It also explores in detail the areas covering library methodologies, marketing and management, statistics and bibliometrics, content and subject analysis, users' behaviors and library policies that play an important role at every aspect of library research in the twenty-first century.
Global Challenges for Innovation in Mining Industries
Offering the first in-depth global analysis of the innovation ecosystem in the mining industry, this book is aimed at policy-makers and academia alike. A wide range of international contributors assess this from different perspectives, using both a novel mining patent and innovation database and a wide set of analytical approaches.
World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Investimento e produtividade do trabalho na indústria de transformação
Este livro é resultado de uma pesquisa realizada em um curso de doutorado em Economia entre os anos de 2015 e 2019 na Universidade Federal Fluminense. Neste período, o Brasil passou por intensas rupturas políticas que marcaram sua história. Neste mesmo contexto, o cenário econômico apresentava gargalos cada vez mais profundos e difíceis de serem superados. Várias agendas de pesquisas buscavam identificar e/ou apontar estes gargalos e consequentemente as possíveis soluções. A estrutura produtiva brasileira já era objeto de análise de inúmeros trabalhos e, cada uma ao seu modo e método, já apresentavam as limitações tanto produtivas quanto no tamanho, competitividade e etc. N...
World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (French version)
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (Chinese version)
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (Spanish version)
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
