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Conference Proceedings Trends in Business Communication 2020
The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.
Research Handbook on Entrepreneurship and Innovation in Family Firms
This comprehensive Research Handbook offers new insights into how family businesses use entrepreneurship and innovation to address global challenges and ensure their survival and growth across generations.
Conference Proceedings Trends in Business Communication 2022
The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.
Chefsache Marke
Mit diesem Buch erhalten Sie das E-Book inklusive! Unternehmensretter Marke Viele Marken überleben das Unternehmen, das sie groß gemacht hat. Denn nur wenige Chefs wissen, wie sie mit ihrer Marke das Überleben der Firma sichern. Ist die Marke stark und ein Prestigeobjekt, dann profitiert das Unternehmen. Gerät das Unternehmen in Schieflage, kann dieselbe Marke schnell zum Symbol des Niedergangs werden. Aber nur wenn man ihre Stärke nicht zu nutzen weiß! Interim-Restrukturierer Jörg Bürkle zeigt anhand zahlreicher Beispiele - von Weinvertrieb bis Maschinenbau -, wie Unternehmenslenker die Kraft der Marke nutzen, um die gesamte Firma wieder ins Lot zu bringen. Die Marke ist das zu Unrecht vergessene Instrument eines erfolgreichen Krisenmanagements.
SOCCER WORLD Market Edition 2018/19
Dopo anni di assenza dal mondo della editoria calcistica torna SOCCER WORLD nella sua versione più riuscita denominata "Guida al calciomercato internazionale". L'annuario contiene: - Oltre 300 organicini aggiornati al mercato invernale - Completa rianalisti tattica di 500 squadre internazionali - La completa riesamina del calciomercato 2017/18 - La Guida ai campionati invernali che iniziano da Gennaio - Le schede dei 500 affari della prossima session estiva - 100 pagine di presentazione del Mondiale di Russia 2018 E molto altro ancora... Il massimo che si possa chiedere da una pubblicazione cartacea riguardante il calciomercato internazionale attuale e futuro.
