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Public Health, Humanities and Magical Realism
This book calls for a re-conceptualisation of the public health evidence-base to include crucial forms of creative and relational data about people’s lived experiences that cannot be accessed through the biomedical approach to generating and using evidence. Drawing from the author’s ethical, ontological and epistemological dilemmas when studying controversial topics, and methodological evaluation framework to measure impacts of creative community engagement, the book argues that traditional methodologies and conceptualisations of evidence have the potential to exacerbate health inequalities by excluding and misrepresenting minorities. Fantastical realities based on ‘truthful’ researc...
Beyond Behaviour Change
A desire to change behavior--getting people to eat better, approach child discipline differently, or even just take the bus--is at the root of a lot of social and social welfare programs. But the question of how we can bring about effective, lasting changes in behavior is a complicated one, drawing together a range of academic disciplines and fields of social research. This book explores the political and historical landscape of behavior change, covering political ideology, trends in academic theory, and new innovations in practice and research. In addition, it examines priorities that have become central to thinking in the field, such as ways of evaluating success and measuring return on investment.
Road to Iraq
Ahmad presents a social history of the war's leading agents "e; the neoconservatives "e; and shows how this ideologically coherent group of determined political agents used the contingency of 9/11 to overwhelm a sceptical foreign policy establishment, milit
Handbook Integrated Care
This handbook gives profound insight into the main ideas and concepts of integrated care. It offers a managed care perspective with a focus on patient orientation, efficiency, and quality by applying widely recognized management approaches to the field of health care. The handbook also provides international best practices and shows how integrated care does work throughout various health systems. The delivery of health and social care is characterised by fragmentation and complexity in most health systems throughout the world. Therefore, much of the recent international discussion in the field of health policy and health management has focused on the topic of integrated care. “Integrated” acknowledges the complexity of patients ́ needs and aims to meet it by taking into account both health and social care aspects. Changing and improving processes in a coordinated way is at the heart of this approach.
Social Marketing
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.
Celtic & Me
"Celtic & Me - Confessions from the Jungle" is the funny, original story of Dominik Diamond's very public life as a Celtic supporter. Shockingly, he started out as a Rangers fan but later realised the error of his ways and controversially changed allegiance. His outspoken views on Rangers have made him more than a little unpopular on one side of Glasgow. In "Celtic & Me", find out what part he played in Martin O'Neill becoming Celtic manager. Why Seville was so awful. Why he was banned from Celtic TV. Which old firm manager is best at pub trivia machines. Which Rangers legend made Dominik weep with his kindness and which one threatened to out him on live TV for being a teenage Rangers fan. And what happened the night he was threatened outside a Glasgow kebab shop. From sickening bigotry to the joy he felt at being part of the Celtic family, "Celtic & Me" is the story of a man who refused to shut up and the price you pay when you do that as an Old Firm fan with a well-known face.
BMJ
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Social Marketing
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.
The SAGE Handbook of Qualitative Research Design
Containing contributions from over 90 top scholars from a range of social science disciplines, this Handbook is not just an anthology of different qualitative research designs and how/when to use them; it is a complete exploration of how and why these designs are shaped and how, why, and into what they are evolving.
