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This bestselling book gives business leaders and executives a foundational education on how to leverage artificial intelligence and machine learning solutions to deliver ROI for your business.
NOTE FROM AUTHOR: This book was written prior to the release of ChatGPT. For the most up-to-date insights, please consider purchasing the latest books in the AI Modern Marketer Series: In the GPT Era and Guide to Gen AI Prompts. In these two books, you'll understand AI's implications on Marketing and discover a list of effective sales and marketing prompts you can use immediately. Thank YOU- Pam ------------- The Modern AI Marketer will take you on a journey starting with the history of AI, AI applications in modern marketing, and how to drive AI initiatives at work. It also includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge. You will see multiple use cases such as how to apply them as a valuable marketing or sales enablement marketing management tool. This eBook is for marketers, and sales professionals, who work directly in or support marketing strategy development, outbound marketing, demand generation, content marketing, account-based marketing, and sales enablement. If you don't know much about AI and what to know what make of it as a marketer and sales professional, check this book out!
This book provides a comprehensive introduction to Conversational AI. While the idea of interacting with a computer using voice or text goes back a long way, it is only in recent years that this idea has become a reality with the emergence of digital personal assistants, smart speakers, and chatbots. Advances in AI, particularly in deep learning, along with the availability of massive computing power and vast amounts of data, have led to a new generation of dialogue systems and conversational interfaces. Current research in Conversational AI focuses mainly on the application of machine learning and statistical data-driven approaches to the development of dialogue systems. However, it is impo...
This book comprises a number of state-of-the-art contributions from both scientists and practitioners working in a large pool of fields where AI and IoT can open up new horizons. Artificial intelligence and Internet of Things have introduced themselves today as must-have technologies in almost every sector. Ranging from agriculture to industry and health care, the scope of applications of AI and IoT is as wide as the horizon. Nowadays, these technologies are extensively used in developed countries, but they are still at an early stage in emerging countries. AI and IoT for Sustainable Development in Emerging Countries—Challenges and Opportunities is an invaluable source to dive into the lat...
Through a recent series of breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This bestselling book uses concrete examples, minimal theory, and production-ready Python frameworks (Scikit-Learn, Keras, and TensorFlow) to help you gain an intuitive understanding of the concepts and tools for building intelligent systems. With this updated third edition, author Aurélien Géron explores a range of techniques, starting with simple linear regression and progressing to deep neural networks. Numerous code examples and ...
Artificial intelligence (AI) has captured our imaginations—and become a distraction. Too many leaders embrace the oversized narratives of artificial minds outpacing human intelligence and lose sight of the original problems they were meant to solve. When businesses try to “do AI,” they place an abstract solution before problems and customers without fully considering whether it is wise, whether the hype is true, or how AI will impact their organization in the long term. Often absent is sound reasoning for why they should go down this path in the first place. Doing AI explores AI for what it actually is—and what it is not— and the problems it can truly solve. In these pages, author ...
From factories to smartphones, Artificial Intelligence is already taking over. Outsmarting AI is not a how-to guide on making AI work, but making it work for YOU to boost profits and productivity. Each development in Artificial Intelligence (AI) technology brings about apprehension and panic for the future of society and for business. We’re bombarded with stories about the impending human-less workplace; it is no longer a question if man can be replaced by machine in certain tasks, but when. However, AI was not manufactured to destroy life as we know it. These emerging technologies were developed and are constantly updating with a particular goal in mind: optimization. AI feeds on data and...
Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging f...
In this bold rewriting of visual culture, Brooke Belisle uses dimensionality to rethink the history and theory of media aesthetics. With Depth Effects, she traces A.I.-enabled techniques of computational imaging back to spatial strategies of early photography, analyzing everyday smartphone apps by way of almost-forgotten media forms. Drawing on the work of Maurice Merleau-Ponty, Belisle explores depth both as a problem of visual representation (how can flat images depict a voluminous world?) and as a philosophical paradox (how do things cohere beyond the limits of our view?). She explains how today's depth effects continue colonialist ambitions toward totalizing ways of seeing. But she also shows how artists stage dimensionality to articulate what remains invisible and irreducible.
An expansive case for bibliography as infrastructure in information science. Cats, Carpenters, and Accountants argues that bibliography serves a foundational role within information science as infrastructure, and like all infrastructures, it needs and deserves attention. Wayne de Fremery’s thoughtful provocation positions bibliography as a means to serve the many ends pursued by information scientists. He explains that bibliographic practices, such as enumeration and description, lie at the heart of knowledge practices and cultural endeavors, but these kinds of infrastructures are difficult to see. In this book, he reveals them and the ways that they formulate information and meaning, arti...