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Making Meaning
“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market researc...
The Trustee's Legal Companion
Serving as the trustee of a living trust after someone has died can be a big task. This book shows trustees how to get organized, get moving, and do a good job. Living trusts are popular estate planning tools, but when you’re chosen to serve as a trustee, you might wonder where to begin. Trustee’s Legal Companion has everything you need to get organized, get started, and get the job done. You’ll learn how to: decide whether to take on the job of trustee set up ongoing trusts for surviving spouses, children, or beneficiaries with special needs invest trust assets get help from lawyers, financial planners, and other experts handle taxes and prepare accountings, and work effectively with beneficiaries and distribute trust property. The authors—attorneys who have helped many a bewildered trustee—show you, step by step, how to administer a living trust with confidence.
The Art of the Documentary
Documentary filmmaking is a powerful and vital element to our society, and those who are responsible for bringing real stories and issues to a creative medium often have an uncanny ability to make a deep connection to us with their art. Legendary directors and cinematographers such as the Maysles brothers, D.A. Pennabaker & Chris Hegedus, Errol Morris, or Ken Burns have vividly made their marks in recent decades and continue to inspire those who enter the field. Inexpensive video camera equipment and video editing software have helped fuel a new wave of truth-tellers, bringing the tools of the craft within reach of amateurs and students, as well as independent journalists and filmmakers on a...
Behind the Seen
The first volume to reveal the post-production process of a major motion picture (Cold Mountain) edited entirely in Final Cut Pro! Offers a rare inside glimpse at the creative process of one of cinema's giants: threetime Academy Award-winning editor Walter Murch. Includes anecdotes from the director, edit staff, and producers; photos, emails, and journal entries from Murch; and behind-the-scenes insights. Accounts from Apple's Final Cut Pro team about what they think about the future of it in feature films. As the first software-only desktop nonlinear editing system, Final Cut Pro sat the film industry on its ear when it debuted back in 1999. Now it's shaking things up again as editor Walter...
Analog In, Digital Out
Creativity is an innate human impulse, many people believe, something we’re born with but too often “grow out of” as adult lives make more and more demands. Fortunately for us, the creative drive continues to run strong in legendary designer Brendan Dawes. Habitually alert to the happy accident, and possessed of highly eclectic interests and a quirky wit, he has happened into his perfect career. Around this habit–call it a philosophy–of asking, “Why does this have to be this way? What if . . .,” Dawes has built magneticNorth, an acclaimed Web and interaction design practice, based in Manchester, U.K. In this unique book, Dawes invites readers inside a series of his personal pro...
Sell it on eBay
eBay can mean big business, but only if you know how to use the auction site effectively. To ensure that your wares don’t just sell, but sell quickly, at the desired price, and without any complications in shipping or payment, you need this no-nonsense guide. This artfully designed book by eBay aficionados Jim Heid and Toby Malina delivers the lowdown on selling on eBay. Toby and Jim’s clear, authoritative text is augmented by the book’s appealing and helpful graphics. They show you how to take flattering photos of your items and present them in attractive, effective eBay pages. The guide also includes up-to-date coverage of all that’s new and improved on eBay—from My eBay 2.0 to PayPal Buyer Credit, advanced search functionality, the Shipping Center, eBay Accounting Assistant, and more. Filled with need-to-know information about everything from payment methods to shipping considerations and establishing starting bid prices, this entertaining and practical guide is an essential stop on the road to eBay success.
Dispatches from Blogistan
The term "blog" wasn't coined until 1999 and yet by 2004, it had become Merriam-Webster's Word of the Year. Globally, the number of blogs is doubling every six months, with more than 50 million blogs online today. Here to offer a unique overview of the emerging phenomenon that even armchair observers will find curiosity-satisfying is Dispatches from Blogistan: A Travel Guide for the Modern Blogger. Filled with practical, easy-to-implement advice for making blogging more enjoyable, useful, and profitable, this book covers everything from blogging and how it fits into the history of journalism to practical tips for planning and managing a blog, attracting and retaining an active readership. Wr...
Trellix Web
Gail hates the wind! But her Mother has the perfect solution—a beautiful new kite. The book includes information on how wind is created and why it is important. Includes instructions and patterns for making a simple kite.
Director 8 Demystified
This best-selling book on Director has been updated to cover Director's many new features. The CD-ROM includes useful tutorials and scripts to get readers up and running with the software. This edition covers features new to this latest release, including new design and authoring tools and one-click publishing of Shockwave content.
Flash Professional CS6
Flash Professional CS6 is such a powerful program that it can seem overwhelming to new or occasional users. With Flash Professional CS6: Visual QuickStart Guide, readers get a solid grounding in the fundamentals of the most recent version of the software. Highlights include new user options for setting document properties when creating or modifying documents; new layout and options in the Publish Settings dialog; working with tabbed text in Flash's text-layout framework; copying and pasting Timeline layers. Plus, learn about new options for exporting assets created in Flash as a PNG sequence; as a spite sheet, or as JavaScript and HTML5, via the CreateJS extension. Includes eBook and Video A...
