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Library Marketing Basics
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand wha...
Library Signage and Wayfinding Design
"This book provides tips and best practices for developing better library signage and provides guidance for creating a signage strategy"--
Marketing Your Library
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
Growing Up Degrassi
This is the first collection of its kind to explore one of the most widely recognized series in Canadian television history. Sixteen essays bring together scholars and fans of Degrassi Junior High, Degrassi High and Degrassi: The Next Generation to examine the pivotal role the series has had in shaping Canadian youth identity over the past twenty-five years. In the first two sections, "Egrassi and Youth Cultures" and "Building Identity on Degrassi," contributors look into topics ranging from how technology and media have shaped character identity and viewer devotion, to the critical contemporary issues of the AIDS crisis among young adults. The third section "Web Sites, Fan Clubs Reminiscences," is a celebration of Degrassi fandom. In her Afterword, Linda Schuyler comments on the twenty-five years it has taken to build the remarkable phenomenon called Degrassi and why it deserves to be both celebrated and critiqued for its unique place in television and youth cultures.
Practical Marketing for the Academic Library
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, inc...
How to STEM
During the past few years, groups like the President's Council of Advisors on Science and Technology, Center for Education have been placing great emphasis on the significance of STEM (science, technology, engineering, and math) education. In brief, the US is seen as falling behind the rest of the world in science and technology education. In response, the curricula have been revised in many educational institutions and school districts across the country. It is clear that for STEM to be successful, other community organizations, most particularly libraries, need to be closely involved in the process. Library staff realize the importance of getting involved in STEM education, but many have d...
Library as Safe Haven
Libraries have always played a special role in times of disaster by continuing to provide crucial information and services. The Stafford Act of 2011, a federal government directive, designates libraries as among the temporary facilities delivering essential services, making a Continuity of Operations Plan imperative for libraries. Peppered with informative first-person narratives from librarians recounting emergency situations, Halsted, Clifton, and Wilson cover such topics as: An eight-step approach to developing a risk assessment planHow to draft a one-page service continuity planInformation on how to use mobile devices and social media effectively in times of disasterSample disaster plans, along with model exercises, manuals and customizable communicationsPublished in cooperation with the Medical Library Association (MLA), this nuts-and-bolts resource will enable libraries of all kinds to do their best while planning for the worst.
Engaging Diverse Learners
This book connects teaching practical strategies and ideas with educational theories to give you techniques to use in the classroom to capture students' attention and engage them with instruction. Drawing on the literatures of adult education and of teaching skills, Engaging Diverse Learners: Teaching Strategies for Academic Librarians presents a wide range of methods to improve how you teach. Coauthors Mark Aaron Polger and Scott Sheidlower argue that in order to grab–and hold onto—students' attention, instructors must get their interest right from the beginning. The techniques they suggest explain how to take into consideration the range of different learning styles students may have, how to accommodate students with different English language skills or abilities, and how to successfully work with individuals from different socioeconomic backgrounds or from different technologically adapted generations. The sections for each group address the key questions of identification (who are they?); how members of that group tend to react to libraries, librarians, and education; and how educational theories of that time affected students' learning in that generation.
Understanding Digital Literacies
Assuming no knowledge of linguistics, Understanding Digital Literacies provides an accessible and timely introduction to new media literacies. It supplies readers with the theoretical and analytical tools with which to explore the linguistic and social impact of a host of new digital literacy practices. Each chapter in the volume covers a different topic, presenting an overview of the major concepts, issues, problems and debates surrounding the topic, while also encouraging students to reflect on and critically evaluate their own language and communication practices. Features include: coverage of a diverse range of digital media texts, tools and practices including blogging, hypertextual org...
The Accidental Library Marketer
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
