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Markplus Selling Way
"Setidaknya ada 3 alasan kenapa buku yang sedang Anda pegang ini berbeda dari buku-buku selling lainnya di Indonesia: Pertama, buku ini khusus membahas teknik penjualan ke klien korporat (B2B selling). Buku-buku selling lainnya sebagian besar masih bersifat “generik”, tidak secara dalam membahas cara jualan ke tipe klien yang kompleks ini. Kedua, buku ini disusun dari perpaduan antara wisdom Sang Begawan Pemasaran Indonesia, Hermawan Kartajaya, dengan konsep-konsep legendaris para pakar B2B selling dunia. Kombinasi langka ini menjadikan teknik yang ada di dalamnya memiliki “kelas dunia” namun tetap aplikatif untuk konteks Indonesia. Ketiga, sebelum menjadi buku, konsep dan teknik yang ada di buku ini sudah dikemas dalam bentuk pelatihan internal bagi tim penjualan di MarkPlus. Artinya, buku ini adalah “rahasia dapur” yang kami buka sebagai persembahan bagi klien dan semua pihak yang selama 25 tahun ini telah mendukung MarkPlus."
MarkPlus on strategy
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Indonesia WOW, Markplus WOW, We Are WOW
Indonesia WOW!!! Untuk Indonesia yang sedang melakukan transformasi diri dalam menghadapi MEA. MarkPlus WOW!!! Untuk MarkPlus yang telah menjadi The Biggest Integrating Marketing Solution di ASEAN. We’re WOW!!! Untuk kita yang memiliki kesempatan besar agar semakin produktif dan kreatif di era keterbukaan ini
Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.
Southeast Asian Personalities of Chinese Descent
"This is a bold project recording the lives of a particular group of Southeast Asians. Most of the people whose biographies are included here have settled down in the ten countries that constitute the region. Each of them has either self-identified as Chinese or is comfortable to be known as someone of Chinese ancestry. There are also those who were born in China or elsewhere who came here to work and do business, including seeking help from others who have ethnic Chinese connections. With the political and economic conditions of the region in a great state of flux for the past two centuries, it is impossible to find consistency in the naming process. Confucius had stressed that correct name...
Prominent Indonesian Chinese
Indonesia is the largest country in Southeast Asia where there is a significant number of ethnic Chinese, many of whom have played an important role. This book presents biographical sketches of about 530 prominent Indonesian Chinese, including businessmen, community leaders, politicians, religious leaders, artists, sportsmen/sportswomen, writers, journalists, academics, physicians, educators, and scientists. First published in 1972, it was revised and developed into the present format in 1978, and has since been revised several times. This is the fourth and most up-to-date version.
Islamic Banking in Indonesia
A comprehensive overview of key developments in Islamic banking In Islamic Banking in Indonesia, renowned economist Dr. Rifki Ismal explores current issues in Islamic banking and financial products with a particular focus on the danger of liquidity risk in Indonesia. It approaches liquidity risk from the conventional perspective of international banking standards, as well as from the Islamic banking perspective. Dr. Ismal also covers the issues of asset-liability balancing, liquidity risk index, organizational structures for managing liquidity, industrial analysis, withdrawal risk, bankruptcy risk, moral hazard risk, and market risk. Compiling all the latest academic research on liquidity ri...
Hermawan Kartajaya on Selling
Selling bukan sekadar masalah berjualan. Lebih dari itu, selling adalah cara menjalin relasi dengan pelanggan. Relasi ini tidak terbentuk begitu saja, tetapi dapat dibangun dengan beberapa langkah sistematis. Tahap pertama, tingkatkan awareness pelanggan terhadap merek Anda. Misalnya, dengan iklan yang mudah dikenang (“Ingat Beras, Ingat Cosmos!”). Kedua, jadikan merek Anda sebagai identitas bagi pelanggan. Contohnya, mobil Jaguar dicitrakan sebagai identitas kesuksesan. Ketiga, usahakan pelanggan Anda memiliki relationship jangka panjang dengan merek Anda. Misalnya, dengan membuat keunikan dan sofistikasi produk yang sulit ditiru atau ditandingi. Keempat, buatlah pelanggan menjadi bagia...
Grow With Character - The Story
"Character Is What You Do When Nobody Sees You? Is What Keeps You Going When Nobody Appreciates You? Is What Keeps You Happy When Nobody Supports You? Is What Somebody Still Trust You With When You Do Wrong? Is What You Believe In People and What People Believe in You? Tak seorang pun bisa berkembang apabila tidak memiliki kebanggaan terhadap dirinya maupun apa yang dilakukannya. Perumusan karakter merupakan pencarian jati diri seseorang maupun sebuah institusi atau perusahaan terhadap apa yang ingin dicapai dan bagaimana cara meraihnya dengan cerdas, penuh komitmen, dan terhormat."
