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El estudio y la investigación documental
El propósito del libro El estudio y la investigación documental: estrategias metodológicas y herramientas TIC es ofrecer al estudiante herramientas para el estudio autónomo y la investigación documental, empleando técnicas de búsqueda, selección, organización y asimilación del conocimiento de modo sencillo, riguroso y crítico. En este sentido, se presentan los siguientes capítulos: Estrategias y técnicas de estudio, Cómo investigar: procesos básicos de la investigación, Cómo elaborar referencias en la investigación con los estilos APA, Vancouver, Chicago e IEEE; El fchaje como técnica en la investigación documental, La monografía: pasos para su elaboración, y Las TIC para el estudio y la investigación.
Hispanic Marketing
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Export America
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Waging the War of Ideas
This paper discusses how wars of ideas can be waged, using the author's extensive experience, both as director general of the Institute of Economic Affairs (IEA) and at other classical liberal think tanks. John Blundell begins his stimulating collection of published essays, reviews and introductions by showing how the founders of the IEA successfully fought the conventional planning wisdom of the 1960s and 1970s, providing the ideas which, by the 1980s and 1990s, had brought about increased freedom and a revival in the use of markets. He draws lessons from those days and then surveys the contemporary scene, showing how the anti-liberal ideas emerging now are different from those which prevailed in the early years of the IEA. As well as giving a valuable view of the IEAs development in the past, these essays also offer advice on how to continue winning in the new circumstances of the present. Waging the War of Ideas has been constantly in demand since it was first published in 2001. This new and expanded edition contains three new chapters and is introduced by Professor Walter Williams.
Two Little Witches
If one little witch meets one little witch, that makes... two little witches going trick-or-treating, and when two little witches meet a clown, a cat and other dressed-up friends, it adds up to a spooky Halloween counting book.
Best Psychologist Ever
Best Psychologist EverThis blank lined notebook is a fun thank you appreciation gift for a psychologist. Buy one today and put a smile on someone's face. This composition style notebook is prefect for: Taking notes at work or school Jotting down ideas Making To Do Lists Setting goals And so much more! Convenient size! Keep it on your desk, take it to work or school, or stash it in your purse or backpack. 6x9 inch 108 Pages Name and contact page Dark gray cover with a textured look Durable matte finish cover It's the perfect gift for any gift giving occasion. Unique, yet inexpensive, present for your favorite psychologist or a recent graduate with their first job. Skip the ho-hum card and give them a gift they will actually use.
The Falklands War
Cites over 800 substantial books, document collections, and journal articles about the diplomatic, military, and political aspects of the 1982 war between Britain and Argentina over the Falkland Islands; newspaper articles and works less than about 2,000 words are not included. Most of the works cited are in English or Spanish, giving British or Argentine perspectives, but other American and European views are also cited. Annotation copyright by Book News, Inc., Portland, OR
