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The Protagonist's Journey
Character drives plot. Based on this principle, this book walks aspiring writers through the fascinating world of character-driven screenwriting. When a writer engages their characters, they start a process which naturally leads to the story’s structure and everything else that makes for a well-written narrative. Exploring the protagonist’s journey and their “unity arc,” Myers explains how a family of characters surrounds the protagonist and influences their transformation process. This easy-to-follow guide features activities that will help writers of any level develop their stories from concept to scene-by-scene outline. Based upon a popular workshop Myers has led with over a thousand writers at all levels of experience, this book is a must-have for screenwriting students, both undergraduate and graduate, and those looking at advanced story development.
Employment Law 2013
Featuring case study questions and exercises, this practical and accessible guide is particularly suitable for students taking employment law as part of their legal practice course.
Global Place Branding Campaigns across Cities, Regions, and Nations
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
The Routledge Companion to Marketing and Society
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commerci...
World Encyclopedia of Entrepreneurship
This second edition of a classic reference work, written by some of the most eminent academics in the field, contains over 30 per cent more entries on entrepreneurship. Comprehensive in scope, it includes topics from business angels, to export services to family business and uncertainty and venture capital. There are also entries on individuals including George Eastman, Howard Hughes, Joseph Schumpeter and Walt Disney. Providing its readers with a unique point of reference, as well as stimulus for further research, this Encyclopedia is an indispensable tool for anyone interested in entrepreneurship, particularly students, scholars and researchers.
Proceedings of 3rd International Conference and Exhibition on 3D Printing Technology & Innovations : 2019
March 25-26, 2019 at Hotel Holiday Inn Rome - Aurelia, Italy Key Topics : Advances in 3D Printing & Additive Manufacturing Technology,Nano 3D Printing,Benefits of 3D Printing and Technology,Applications of 3D Printing in healthcare & medicine,Innovations in 3D Printing,Clinical applications of 3D Printing in Orthopaedics and Traumatology,3D Printing Technology Impact on Manufacturing Industry,Tissue and Organ printing,3D Printing & Beyond: 4D Printing,3D printing in Biomaterials,3D Printing Materials,Polymers in 3d printing,3D Image Processing and Visualization,3D Printing of Supply Chain Management,Metal 3D Printing,3D Printing Industries,3D Bio printing,Design for 3D Printing,Future Technology in 3D Printing,3D Printing for Liver Tissue Engineering,3D Printing Technology & Market,Lasers in 3D Printing in Manufacturing Industry,Challenges in 3D Printing,Challenge of 3D printing in Radiation oncology,B2B and B2C Partnering and Collaborations
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Civil Litigation Handbook 2014-15
The Civil Litigation Handbook introduces students to the processes and procedures involved in making and defending civil litigation claims. The text is ideal for students taking the Legal Practice Course or relevant LLB or LLM modules and features case studies on both a personal injury matter and a commercial matter, making it suitable for students with either a high street or a commercial focus. Following the chronological progression of a civil litigation claim, the book offers practical guidance on advising clients whilst ensuring that the principles of the SRA Handbook and Code of Conduct 2011 are maintained. Students on CILEx courses, new trainees in practice and paralegals will find th...
