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We Know What You Want
In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context, at major events and concerts, through information media, personal friendships, and your computer. Up until recently, there was a social contract that alerted consumers to advertising messages. They were clearly labeled, endorsements were obvious and certain areas were off-limits. That contract has been broken, and many corporations are resorting to underhanded methods to persuade. Our shopp...
Flock to the Seaside
"The Flock thinks it's headed fro a day at the beach, but just when the smell of salt water is in the air. The Farmer's truck takes a turn into the Great-Piddlington-on-Sea Annual Farm Extravaganza. Bitzer's ready to compete for the gold cup for best sheepdog against his archrival, Top Dog, and his fancy eHerder ... if only he wasn't missing his Flock! Can Bitzer and Shaun work double time to round up the sheep from their beach shenanigans?"--Page 4 of cover.
Haematology E-Book
This textbook on haematology in the Illustrated Colour Text series is suitable for medical students, junior doctors and others needing a concise and practical introduction to the subject. - Concise and manageable coverage of the major blood diseases and their treatment. - Does not overload the reader with science, unlike some competing books. - Focus is on the haematology patient and on the practical aspects of the subject. - Makes use of the attractive features of the ICT series - double page spreads, lots of colour illustrations, summary boxes. - Updating to take account of recenty developments in stem cell biology. - Increased emphasis on genomic and proteomic techniques in the diagnosis of haematological malignancy. - Use of new imaging techniques including MRI and PET. - Description of advances in treatment of leukaemia and lymphoma and in diagnosis and management of patients with thrombophilia and venous thrombosis. - Development of new antimicrobial agents in management of immunosuppressed patients with infection. - New double page spread on palliative care of patients with blood disorders. - New illustrations.
Wellington's Doctors
Drawing on rare first-hand sources, this text presents a comprehensive account of the crucial role played by British Army doctors in the Napoleonic Wars.
Charles Dickens's a Christmas Carol
Charles Dickens's timeless tale of Ebenezer Scrooge's encounter with three ghosts is enhanced with stunning additional features: flaps, including one that opens to reveal Scrooge's past, a large pop-up of the Ghost of Christmas Present surrounded by gifts, a tucked-in booklet of Christmas party games, pull tabs, and more. Full color.
A World Full of Journeys and Migrations
A World Full of Journeys and Migrations is a richly illustrated introduction to the history of human migration. From the first people to leave home and travel across the world, right up to the journeys of today and beyond, this book will teach readers that every single journey has the capacity to change the world. Informative and warm text from Martin Howard accompanied by beautiful artwork by Christopher Corr makes for an immersive reading experience.
On the Ball
Characters from the CBBC and Aardman series Shaun the Sheep step from screen to page in the 4th book in illustrated fiction series Tales from Mossy Bottom Farm.Fans of CBBC's Shaun the Sheep will adore the fourth novel in the Tales from Mossy Bottom Farm series, which is based on characters from the top-rated TV show by Aardman (the creators of Wallace and Gromit). There are black-and-white illustrations throughout, plus comic strips and activity pages. It's a sunny afternoon on Mossy Bottom Farm, and competition between the sheep and the pigs is almost as hot as the weather as they play a new game called Piggy Stomp. May the best tail win!
Death Before Glory
Death Before Glory! is a highly readable, thoroughly researched and comprehensive study of the British army's campaigns in the West Indies during the French Revolutionary and Napoleonic period and of the extraordinary experiences of the soldiers who served there. Rich in sugar, cotton, coffee and slaves, the region was a key to British prosperity and it was perhaps even more important to her greatest enemy Ð France. Yet, until now, the history of this vital theatre of the Napoleonic Wars has been seriously neglected. Not only does Martin Howard describe, in graphic detail, the entirety of the British campaigns in the region between 1793 and 1815, he also focuses on the human experience of the men Ð the climate and living conditions, the rations and diet, military discipline and training, the treatment of the wounded and the impact of disease. Martin Howard's thoroughgoing and original work is the essential account of this fascinating but often overlooked aspect of the history of the British army and the Napoleonic Wars.
The Extraordinary Life of Neil Armstrong
One little boy who loved the idea of flying became the first person to set foot on the moon. On 20 July 1969 Neil Armstrong made history, his 'giant leap for mankind'. From his childhood playing with model planes to becoming one of the most famous astronauts of all time, discover the incredible story of Neil Armstrong's life in this beautifully illustrated book, complete with narrative biography, facts and timelines.
Germs!
New in paperback! Our story begins with the rumble of war as Sam, a young germ, is conscripted to fight in the Germ Army. Their ultimate goal? To attack the boy who comes into the bathroom each day and doesn't wash his hands. When the boy fails to wash his hands one day, they seize their opportunity to attack, only to be met with the friendly Antibody Army. A great battle ensues, but which side is Sam really on? An hilarious look at the germs that live with us every day and their battle to take control of our bodies; with a message – BE SURE TO WASH YOUR HANDS! An imaginative and action-packed story with a particularly relevant message for today - wash your hands! Stunning illustrations featuring hundreds of quirky characters A special 4 page gatefold fold-out shows the armies lined up for battle
