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The Trend Forecaster's Handbook
The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored. Trends are a fundamental part of our emotional,...
The Tomorrow People
Looking ahead to the future face of the consumer society, this text provides a vision of a world radically different to our own and argues that such a world will require radically different tools and techniques for work, rest and play.
I Am You
Borders enclose and separate us. We assign to them tremendous significance. Along them we draw supposedly uncrossable boundaries within which we believe our individual identities begin and end, erecting the metaphysical dividing walls that enclose each one of us into numerically identical, numerically distinct, entities: persons. Do the borders between us - physical, psychological, neurological, causal, spatial, temporal, etc. - merit the metaphysical significance ordinarily accorded them? The central thesis of I Am You is that our borders do not signify boundaries between persons. We are all the same person. Variations on this heretical theme have been voiced periodically throughout the age...
Naturalization of the Soul
Naturalization of the Soul charts the development of the concepts of soul and self in Western thought, from Plato to the present. It fills an important gap in intellectual history by being the first book to emphasize the enormous intellectual transformation in the eighteenth century, when the religious 'soul' was replaced first by a philosophical 'self' and then by a scientific 'mind'. The authors show that many supposedly contemporary theories of the self were actually discussed in the eighteenth century, and recognize the status of William Hazlitt as one of the most important Personal Identity theorists of the British Enlightenment, for his direct relevance to contemporary thinking. Now available in paperback, Naturaliazation of the Soul is essential reading for anyone interested in the issues at the core of the Western philosophical tradition.
The Rise and Fall of Soul and Self
This book traces the development of theories of the self and personal identity from the ancient Greeks to the present day. From Plato and Aristotle to Freud and Foucault, Raymond Martin and John Barresi explore the works of a wide range of thinkers and reveal the larger intellectual trends, controversies, and ideas that have revolutionized the way we think about ourselves. The authors open with ancient Greece, where the ideas of Plato, Aristotle, and the materialistic atomists laid the groundwork for future theories. They then discuss the ideas of the church fathers and medieval and Renaissance philosophers, including St. Paul, Philo, Augustine, Aquinas, and Montaigne. In their coverage of t...
Personal Identity
Personal Identity brings together the most important readings on personal identity theory. Brings together 13 of the most important readings on personal identity theory. Includes a detailed introductory historical essay, tracing the origins of personal identity theory. Features essays by David Lewis, Bernard Williams, Derek Parfit, and Robert Nozick. Describes the revolutionary shift from the "internal relations" view of personal identity to the "external relations" view. Includes a discussion on the controversial topic of animalism. Collectively offers a comprehensive introduction to the field.
Oil and Gas Production in Nontechnical Language
Provides an overview of the entire petroleum production function; explains the origins of oil and gas and reservoir dynamics; deciphers the mysteries of production ownership and land rights; and identifies the types of production companies and staff positions, and how they interact. --From publisher description.
The Past Within Us
Why do we interpret the past as we do, rather than in some other way or not at all? What is the significance of the fact that we interpret the past? What are historical interpretations? Raymond Martin's approach to these questions transcends both the positivist and humanistic perspectives that have polarized Anglo-American philosophy of history. Martin goes to the source of this polarization by diagnosing a deep-seated flaw in the dominant analytic approach during the period from 1935 to 1975, namely, the emphasis on conceptual analysis rather than the examination of actual historical controversies. As an alternative, Martin proposes an empirical approach that examines what makes one histori...
Army Directory
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