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Writing for the spoken word is a special discipline; it requires that speechwriters' products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence and balance are available to, and should be used by, the speechwriter. It is important for speechwriters to analyse audiences according to factors such as age; gender; culture; profession and income level; size of audience; political affiliation, if any; and on the occasion for, or purpose of, the speech. Most effective speeches do not exceed 20 minutes in lengt...
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An in-depth view of the world of low-wage women workers, this expert presentation by authors actively involved in the field provides a realistic picture of the women and the issues as well as suggested strategies and innovations. The book covers a wide range of topics, including getting and keeping a job, struggling to balance the demands of work and family, health care, child care, and unemployment. It is set in the context of both welfare reform and the low-wage labor market and incorporates both self-employment and micro-business enterprise.
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