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Offensive Marketing
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Organization and Decision
Luhmann's classic text on how organizations work; how they should be designed, steered, and controlled; and how they structure society.
Work and Employment in Europe
Europe's work force is subject to a dual convergence process: from the transnational spread of new management practices and from the political force of European union. Trade union rights, hours of work, working practices and training provisions are all being subjected to these twin pressures. Work and Employment in Europe assesses both the convergent and divergent developments taking place at both pan-European and cross-national levels. Comparisons of British and French retailing, German and Italian manufacturing jobs, German and British youth training schemes, and small business strategies of Britain, France and Italy show simultaneous elements of convergence and national specifity.
Europe
- Correlated to the social studies curriculum- Maps, charts, and statistics- "Fact File" and "In Focus" boxes
Here We Go Again...
New volume of the best-selling review of the year made up of the wry and astute observations of the unpublished Telegraph letter writers.
The Politics of Partnerships
In the late 1990s the idea of cross-sector collaborations was relatively new in Europe. The term ‘partnership’ was employed primarily to refer to partnerships between government and businesses, usually termed PPP (Public Private Partnerships). On the other hand ‘strategic alliances’ was the term employed for business-to-business partnerships. Until then ‘sponsorship’ was the most practised associational form between nonprofit organisations (NPOs) and businesses (BUSs), which was included within the broad area of corporate community involvement. The relations between NPOs and BUSs witnessed a gradual intensification over the last 200 years (Gray 1989; Young 1999; Austin 2000; Goog...
The UP Saga
United Plantations Berhad, an innovative Scandinavian firm, entered the plantations sector in Malaysia prior to World War One. Their approach to Malaysia differed greatly from the British imperial style and they continue to grow. Susan Martin examines their success.
R&D Decisions
R&D Decisions, Strategy, Policy and Innovations explores how research and development decisions affect all of us. They are linked inextricably to the performance of firms and of economics as a whole. Their importance means that they are of concern to a large number of practitioners, policy-makers and researchers. This book demonstrates the range of issues and perspectives which R&D can encompass and at the same time brings out the elements which unite them. The papers in this book are organized into three main sections: * Strategy and Organization explores the importance of R&D and of the structures and strategies of individual organizations. The emerging 'core competence paradigm' is especially noted. * Policy and Performance looks at what new thinking on R&D more generally implies for government policy and the performance of industries, regions and economies. * Disclosure and the Market examines issues raised by changing regulations on the disclosure of R&D expenditure.
Leaving Christian Fundamentalism and the Reconstruction of Identity
There is an increasing interest in the influence of religious fundamentalism upon people’s motivation, identity and decision-making. Leaving Christian Fundamentalism and the Re-construction of Identity details the stories of those who have left Christian fundamentalist churches and how they change after they have left. It considers how the previous fundamentalist identity is shaped by aspects of church teaching and discipline that are less authoritarian and coercive, and more subtle and widely spread throughout the church body. That is, individuals are understood as not only subject to a form of judgment, but also exercise it, with everyone seemingly complicit in maintaining the stability of the church organisation. This book provocatively illustrates that the reasons for leaving an evangelical Christian church may be less about what happens outside the church in terms of the lures and attractions of the secular world, and more about the experience within the community itself.
Knowledge Emergence
This work brings together the research of a number of researchers in the field of knowledge creation and imparts a sense of order to that field.
