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Qualitology. Unlocking the secrets of qualitative research
Qualitology: Unlocking the secrets of qualitative research describes how this discipline is currently practised within the fields of Marketing, Advertising and Media. This book focuses on offering classical knowledge and techniques which are still used successfully today, as well as emerging trends and innovative techniques adapted to solve contemporary marketing issues. Its practical approach means it can be read from cover to cover, or the reader can go straight to the chapter of interest. The book includes: Four international qualitative studies sponsored by Millward Brown on beer, brand archetypes, youth and young families. Nine qualitative studies undertaken at a local level across seven countries for major clients (including Coca-Cola, Vodafone, Renault, Delta Lloyd and Eli Lilly), as well as one creative study dedicated to finding the title of this book. A unique and detailed consideration of analysis and interpretation. These two issues are usually perceived as the black box of qualitative research and very little has been written about them by qualitative practitioners.
From the Source - Mexico
Lonely Planet presents Mexico's most authentic dishes, direct from the kitchens where they were perfected. From street-food vendors to Michelin-starred chefs, Mexico's best local cooks share their passion for food and 60 of their region's classic recipes - from steaming sopa de lima to zesty, spicy salsas. Recipes include: Sopa de tortilla Molotes Garnachas Chocolate Oaxaquena Aguachile Oyster sopes Ceviche Shrimp enchilada Pulpo Parrilla Lobster tacos Huevos Motulenos Cochinita Pibil Dulce De Coco Tostadas de Atun Chilaquiles Jericalla And many more! Also check out: From the Source - Spain From the Source - Italy From the Source - Thailand From the Source - France About Lonely Planet: Since...
Qualitology
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Spontaneous Shrines and the Public Memorialization of Death
This is an edited volume of approximately 17 essays that deal with various types of spontaneous shrines and other, related public memorializations of death. The articles address events such as New York after 9/11; roadside crosses, and the use of 'Day of the Dead' altars to bring attention to deceased undocumented immigrants.
De la emoción a la compra
Esta obra recorre en siete capítulos los puntos principales del journey del consumidor y el shopper con el objetivo de encontrar insights potentes, accionables y ágiles que generen crecimiento estratégico y sostenible a las compañías. Comienza por entender cómo funciona el cerebro y como toman las decisiones emocionales y racionales los consumidores. La confluencia entre la neurociencia y la economía conductual permite entender las relaciones entre los consumidores, las marcas y sus procesos de decisión de compra. A continuación, el libro recorre las mejores técnicas para dibujar el shopper decision journey y así poder implementar una estrategia omnicanal con las mejores experienc...
The Cuban Connection
A comprehensive history of crime and corruption in Cuba, The Cuban Connection challenges the common view that widespread poverty and geographic proximity to the United States were the prime reasons for soaring rates of drug trafficking, smuggling, gambling, and prostitution in the tumultuous decades preceding the Cuban revolution. Eduardo Saenz Rovner argues that Cuba's historically well-established integration into international migration, commerce, and transportation networks combined with political instability and rampant official corruption to help lay the foundation for the development of organized crime structures powerful enough to affect Cuba's domestic and foreign politics and its v...
Nationalizing Blackness
The 1920s saw the birth of the tango, the "jazz craze," bohemian Paris, the Harlem Renaissance, and the primitivists. It was a time of fundamental change in the music of nearly all Western countries, including Cuba. Significant concessions to blue-collar and non-Western aesthetics began on a massive scale, making artistic expression more democratic.In Cuba, from about 1927 through the late thirties, an Afrocubanophile frenzy seized the public. Strong nationalist sentiments arose at this time, and the country embraced afrocubanismo as a means of expressing such feelings. Black street culture became associated with cubanidad (Cubanness) and a movement to merge once distinct systems of language...
