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OverSuccess
Why are one in three American adults pervasively dissatisfied with their lives? Why is major depression seven times more likely among those born after 1970 than their grandparents? Why are one in four of us addicted to at least one substance or behavior? Why is America drowning in record personal and public debt? Why did over 100,000 people humiliate themselves this year auditioning for Fox's American Idol? Why are 80 percent of women unhappy with their bodies? What is it about contemporary America that connects the swelling incidence of depression, behavioral addictions, eating disorders, debt, materialism, sleep deprivation, family breakdown, rudeness, fame fixation, ethical collapse, mist...
Mass Affluence
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.
How to Hire a Nanny
Hiring someone to watch your children, care for an aging parent or to provide any other assistance you may need around your home can be an incredibly time-consuming and difficult process. Making sure you comply with all of the employment, hiring, payroll and tax regulations, as well as just being a good employer, is crucial in making this relationship work.
Forbes
This business magazine covers domestic and international business topics. Special issues include Annual Report on American Industry, Forbes 500, Stock Bargains, and Special Report on Multinationals.
General Register
Announcements for the following year included in some vols.
Catalogue
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