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Matchbox Labels
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Matchbook
A groundbreaking treasure-trove of striking graphic design curios from the Indian matchbox marketplace.
The Book of Matchbox Labels
- Invaluable guide. - Fascinating insight into commercial branding and how trademarks are developed. - Provides a unique perspective on numerous topics
Matchbox Labels
Up until the recent past, matches were an ubiquitous part of everyday life. Given that all matches are basically identical, manufacturers had to distinguish their product through packaging. Thus an explosion of graphic design was born. There are literally millions of matchbox label designs, depicting every imaginable subject. The labels we have weeded out from a staggering number of possibilities are the ones we felt were the strongest graphically.
Matchbox Labels
2.400 miniature masterpieces. A matchbox label collector is called a phillumenist. But you don't have to be one to love these tiny works of art. The popularity of collecting matchboxes is growing because they are affordable and a joy to look at. Matchbox Labels features 2.400 of the best specimens, chosen for their charm and beauty. The matchbook labels are organized geographically, sorted within each group by theme, and captioned with insightful text. The book covers selections from: Scandinavia Europe Eastern Europe Russia South East Asia, China and Japan India and Pakistan Great Britain and North America. The labels range from minute works of socialist realism from the former USSR to marvelous naïve animal and bird pictures from southern India and sophisticated graphics and illustrations from Japan. A brief introduction offers a concise history of matchbook art and provides helpful advice on how to start, gather and organize a collection of your own. Matchbox Labels is an eye-catching and fascinating reference for art lovers, designers and collectors.
Far Eastern Matchbox Labels
Some time ago, I was given a small collection of mid 20th Century match box labels. I have wondered what to do with them for many years. The person that collected them, did so as a child when their family travelled throughout the far east. Instead of collecting stamps, like so many British children in the 1950's and 1960's, this boy pulled together an interesting selection of match box labels. The hobby had not yet started, the subject unresearched and unknown. Now, there is a growing interest in matchbox label, box and book covers design. People of the 21st Century are beginning to understand that these designs, simple as they were, were a very early means of mass communication. This is a small simple volume of pictures of over 100 matchbox labels from the far east, from around the middle of the 20th Century. The book (ideal for eReaders) will appeal to design students, collectors and marketing researchers alike. The idea is that hopefully one day, someone, somewhere will be pulling together all this information to form the basis of a collectors hobby or research study. I will only then rest, knowing I have done my bit to help.
