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Digital Business Models in Sport
Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era. The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athle...
Implementing Sport Policy
This book critically examines the roles and contributions of different organisations in the implementation of sport policy in the UK and, therefore, provides an important guide to the complexities of implementing sport policy and of achieving policy goals through, and for, sport. Presenting analytical chapters by leading sport researchers alongside shorter commentaries by practitioners working in the field, this book outlines the uneven path between policy planning and real-world outcomes. Adopting a multi-level analysis, this book examines the interlocking structures and challenges of organisations, from grassroots voluntary sport to national governing bodies and professional clubs, and considers the most important issues affecting UK sport policy today. This is fascinating reading for any student, researcher or practitioner working in sport policy, sport for development, sport management, sport coaching, physical education and related areas of policy such as public health, community development, social policy, public policy and education.
Equity Crowdfunding in Sports Clubs
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Presenting international cases and data, including from European football, the book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid understanding of the needs and motivations of potential investors, consumers, and fans. The book sets out a theoretical framework for applying strategic marketing in the context of crowdfunding in sports clubs, int...
Artificial Intelligence for Business
Artificial intelligence (AI) is transforming the business world at an unprecedented pace. From automating mundane tasks to predicting consumer behaviour, AI is changing the way businesses operate across all sectors. This book is an exploration of AI in business applications, highlighting the diverse range of ways in which AI is being used across different industries. The book begins with an overview of AI in business and its impact on the workforce. It then explores the role of AI in marketing, advertising, and tourism. The use of AI in personalized recommendations and chatbots is discussed in detail. The book then moves on to examine how AI is changing the retail industry, improving supply ...
EU Antitrust Law and Sport Governance
This is the first book to examine the significance of European Union antitrust law for the future of sport in Europe. Drawing on multi-disciplinary perspectives from law, economics, sport management and politics, and including case studies about the European Super League (ESL) and the International Skating Union, the book explores key themes in contemporary sport, including governance, ownership and control; the European sport model; the regulatory autonomy of sports organisations; and the relationship between public policy, the law and sport. This is important reading for any advanced student, researcher, policy-maker or practitioner with an interest in sport management, sport law, European law or European politics.
Social Media in Sport
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Zarządzanie jakością w klubie sportowym
Osiągnięcia sportowe uzyskane na mistrzostwach Polski, Europy, świata czy podczas igrzysk olimpijskich to rezultat wieloletnich przygotowań. Od czasu gdy zaczęto zwracać większą uwagę na piramidę szkolenia, nie tylko w jego aspekcie sportowym, ale też organizacyjnym czy ekonomicznym, zaistniała potrzeba wskazania organizacjom sportowym czynników i mierników, dzięki którym mogą budować swój klub. Książka przedstawia osiem kryteriów jakości klubu sportowego wraz z licznymi przykładami zastosowania poszczególnych elementów. Mogą być one wykorzystane nie tylko przez organizacje posiadające zespoły w najwyższych ligach zawodowych, ale również te, które rywalizują na poziomie regionalnym czy wojewódzkim.
