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DIGITAL MARKETING
In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject. Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CR...
Final Fantasy Ultimania Archive Volume 2
Explore the art and adventure of the quintessential entries in the Final Fantasy saga with this gorgeous 300-plus-page hardcover. Collecting concept art, design notes, creator retrospectives, and more from Final Fantasy VII, Final Fantasy VIII, and Final Fantasy IX, Dark Horse's journey through the creation of the groundbreaking role-playing masterpiece continues! Dark Horse and Square Enix are thrilled to present the second of three volumes that officially translate Square Enix's detailed history chronicling the creation of the Final Fantasy franchise's seventh, eighth, and ninth games. Filled with captivating art and creator commentary, Final Fantasy Ultimania Archive Volume 2 remains completely authentic to its Japanese source material with unrivaled access for a Western audience. This prestige compendium is a must-have addition for any Final Fantasy enthusiast's collection.
European Variations as a Key to Cooperation
This Open Access book offers a novel view on the benefits of a lasting variation between the member states in the EU. In order to bring together thirty very different European states and their citizens, the EU will have to offer more scope for variation. Unlike the existing differentiation by means of opt-outs and deviations, variation is not a concession intended to resolve impasses in negotiations; it is, rather, a different structuring principle. It takes differences in needs and in democratically supported convictions seriously. A common core remains necessary, specifically concerning the basic principles of democracy, rule of law, fundamental rights and freedoms, and the common market. By taking this approach, the authors remove the pressure to embrace uniformity from the debate about the EU’s future. The book discusses forms of variation that fall both within and outside the current framework of European Union Treaties. The scope for these variations is mapped out in three domains: the internal market; the euro; and asylum, migration and border control.
Practical Doomsday
Disasters happen. Be prepared. Here’s how. As a leading security engineer, Michal Zalewski has spent his career methodically anticipating and planning for cyberattacks. In Practical Doomsday, Zalewski applies the same thoughtful, rational approach to preparing for disasters of all kinds. By sharing his research, advice, and a healthy dose of common sense, he’ll help you rest easy knowing you have a plan for the worst—even if the worst never comes. The book outlines a level-headed model for evaluating risks, one that weighs the probability of scenarios against the cost of preparing for them. You’ll learn to apply that model to the whole spectrum of potential crises, from personal hard...
The SNES Encyclopedia
“If you didn’t grow up with an SNES and are curious to know about games like Chrono Trigger, Super Metroid and more, then this is the book for you.” —Got Game Following on from the previously released NES Encyclopedia, The SNES Encyclopedia is the ultimate resource for fans of Nintendo’s second home video game console, the Super Nintendo Entertainment System. Containing detailed information on all 780 games released for the SNES in the west, this enormous book is full of screenshots, trivia and charmingly bad jokes. It also includes a bonus section covering the entire twenty-two-game library of the Virtual Boy, Nintendo’s ill-fated 3D system which was released at the end of the S...
The Sega Mega Drive & Genesis Encyclopedia
“An exhaustive, tremendous look back at one of the most beloved consoles of all time . . . an absolutely barnstorming recollection of a wonderful era.” —Finger Guns The third book in Chris Scullion’s series of video game encyclopedias, The Sega Mega Drive and Genesis Encyclopedia is dedicated to Sega’s legendary 16-bit video game console. The book contains detailed information on every single game released for the Sega Mega Drive and Genesis in the west, as well as similarly thorough bonus sections covering every game released for its add-ons, the Mega CD and 32X. With nearly a thousand screenshots, generous helpings of bonus trivia and charmingly bad jokes, The Sega Mega Drive and Genesis Encyclopedia is the definitive guide to a legendary gaming system. “The Sega Mega Drive and Genesis Encyclopedia is a must-buy for fans of the console and a perfect addition to any retro game fan’s library.” —Goomba Stomp Magazine
Super Famicom
Compilation of Japanese Super Famicom game packaging featuring around 250 titles, including many rare examples and some that have never before been documented in print, each box is presented life size, with a critique of the artwork, plus interviews with other collectors, explaining their love of the format.
BTFM
Blue Team Field Manual (BTFM) is a Cyber Security Incident Response Guide that aligns with the NIST Cybersecurity Framework consisting of the five core functions of Identify, Protect, Detect, Respond, and Recover by providing the tactical steps to follow and commands to use when preparing for, working through and recovering from a Cyber Security Incident.
Gamechanger
How one man went from gaming and making videos at home to becoming a football club owner 'The bizarre new world of football' Guardian I lifted the trophy triumphantly over my head, just as I’d seen so many FA Cup, World Cup and Champions League winners do on TV. It was quite simply the best moment of my life. Hashtag United had won. So, how on earth did this happen? How did a kid who at one point couldn’t even get in his school team end up playing at Wembley Stadium in front of 20,000 people? How did someone who spent his life playing computer games get to play football in the same side as World Cup- and Champions League-winning players? I'm hardly sure myself. But here's my attempt to tell the story.
