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The Ten Principles Behind Great Customer Experiences
Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles” format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the ‘what, why and how’ necessary to make good ideas stick and get them into practical usage, so you can enhance your customers’ experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.
The Grid
____________________ This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business. The Grid provides the mental scaffolding to help you: · Evaluate and refine product and service ideas · Reduce risk by considering the broader impact of strategic decisions · Identify the root causes of business challenges · Anticipate the impact of changes in the market and turn them to your advantage · Collaborate more effectively across teams Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making. ____________________ 'The Grid provides you...
Mastering Uncertainty
What separates the world’s most successful founders, entrepreneurs, and business leaders from the rest? It’s not visionary ideas or superhuman intelligence. It’s something more fundamental: their relationship with uncertainty. Most people are blown off course by unexpected events. Top performers, by contrast, know how to navigate our unpredictable world. Not just that: they know how to thrive in it. You can acquire this essential skill, too. In Mastering Uncertainty, investor and serial entrepreneur Csaba Konkoly and award-winning business author Matt Watkinson reveal the shortcomings of conventional business thinking and the advantages of developing a “probabilistic” mindset that turns uncertainty from a source of fear into an incredible and exciting advantage. They offer superbly practical advice on everything from how to handle setbacks and expand your network, to how to spot business opportunities and shape them into successful, growing businesses. Above all, they show how to think and operate like a great entrepreneur.
On the Destiny of Species
Have you really accepted natural selection?For those who believe in conservation, On the Destiny of Species will not make comfortable reading. In fact, it will challenge you throughout because Life just isn’t as fragile as we have been led to believe.Yes, giant pandas are fragile, and yes, polar bears are fragile (relatively), and yes, even humans may be fragile, but Life isn’t about species; it’s about Life. It’s about pragmatic survival in a dynamic world.Conservation is a hot topic these days – Greenpeace, Friends of the Earth and the WWF have 10 million members between them – but after 30 years of research, the author has no doubt that Nature’s culling policy is ruthless for a reason, and that human emotion is at best misplaced and often specifically detrimental (as the domestic species clearly demonstrate).Published on the 150th anniversary of On the Origin of Species.
How to Work Without Losing Your Mind
'Genuinely empowering' Daisy Buchanan 'An invaluable guide to surviving professional life' Viv Groskop 'Comforting during these uncertain times' Yomi Adegoke Award-winning journalist and editor-in-chief Cate Sevilla has survived the messy, stressy and sometimes bizarre world of work - just. In How to Work Without Losing Your Mind, she gives an unflinchingly honest account of the bad bosses, the time spent crying in work loos, the hell and humiliation of her working life but, most importantly, she reveals the solid self-belief, the sage advice and the hard-won lessons that got her through. Filled with humour, wit and supportive words, this book is your essential guide to fixing your relationship with your work. Press it into the hands of every womxn who is sinking in a toxic work environment, battling burnout, recovering from redundancy or trying to find the right career fit. 'Entertaining and practical; moving and funny; a helping hand from someone who's been through it' Emma Gannon, Sunday Times bestselling author
The Effortless Experience
A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more...
Herd
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is b...
Maia and what Matters
Maia is an impatient little scamp, just like her grandma. When something pops into their heads, they want it now Right away They get along like a house on fire. One day Grandma falls ill and all her words become muddled. The grown-ups can't understand her, but Maia knows exactly what she means
The Golden Cage
Valentina the emperor's daughter is an obsessive collector of exotic birds. Her servants track down every bird she desires - just one remains unfound: a bird that talks. Servants search far and wide to fulfill her impossible quest - and she beheads those who fail. In Valentina's palace, heads roll every day! Will the golden cage ever be filled? A deliciously dark European fairy tale with words as rich as its bold and luxurious illustrations.
