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Mattel 70 Years
Celebrating the spectacular history of Mattel, this volume brings together archival images from the company's early years and expresses the joy and energy of all the toys since its founding, a fantastic tribute to the happiness of childhood and the enduring memories of life's best moments. Readers of all ages will delight in rediscovering their favorite toys and learning the stories behind them.
Toy Monster
An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich. From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times–bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhau...
Wrestling Figure Checklist
Wrestling Figure Checklist is a signature look into the world of professional wrestling and its action figures. Unlike any other wrestling figure checklist out there, this publication uniquely presents almost 10,000 different action figures, playsets and accessories in rough chronological order of their release, designed to show the reader the evolution of wrestling figures from their inception in the 1960s, all the way to the end of the 2010s. The idea behind this is to allow the reader to go back to a certain era, and to see what they toy aisle would look like at that respective time. And it's not just America, this book also explores the world of Japanese and Mexican figures as well. Even...
Barbie Forever
Barbie Forever: Her Inspiration, History, and Legacy presents a detailed, fully authorized portrait of this beloved doll through all-new interviews, original sketches, vintage photos, advertisements, and much more—including a foreword by Olympic fencing medalist Ibtihaj Muhammad. A double-sided foldout timeline showcases important moments in Barbie history. Explore how the doll came to be, what it takes to create one of her many looks, and how her legacy continues to influence the world. Since her debut in 1959, Barbie has been breaking boundaries and highlighting major moments in art, fashion, and culture. She has been an interpreter of taste and style in every historic period she has lived through and has reflected female empowerment through the more than 200 careers she has embodied. Today, an international icon, Barbie continues to spark imaginations and influence conversations around the world. Barbie Forever is a vibrant celebration for the "Barbie Girl" in all of us.
Business Ethics
Business Ethics provides a thorough review and analysis of business ethics issues using several learning tools: Strategic Stakeholder Management as the Theme: All chapters use a strategic stakeholder approach as a unifying theme. The text is thus the first text that adopts this approach. Most business ethics scholars and practitioners agree that successful ethical companies are the ones that can strategically balance the needs of their various stakeholders. By adopting this approach, students will be able to see how the various aspects of business ethics are connected. Theory-based and Application-based: All chapters have important applicable theories integrated with discussion of how such t...
Strategic Brand Licensing
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples ...
