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Blindsight
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how...
Archaeological Theory
Archaeological Theory, 2nd Edition is the most current and comprehensive introduction to the field available. Thoroughly revised and updated, this engaging text offers students an ideal entry point to the major concepts and ongoing debates in archaeological research. New edition of a popular introductory text that explores the increasing diversity of approaches to archaeological theory Features more extended coverage of 'traditional' or culture-historical archaeology Examines theory across the English-speaking world and beyond Offers greatly expanded coverage of evolutionary theory, divided into sociocultural and Darwinist approaches Includes an expanded glossary, bibliography, and useful suggestions for further readings
Undermining Racial Justice
Over the last sixty years, administrators on college campuses nationwide have responded to black campus activists by making racial inclusion and inequality compatible. This bold argument is at the center of Matthew Johnson's powerful and controversial book. Focusing on the University of Michigan, often a key talking point in national debates about racial justice thanks to the contentious Gratz v. Bollinger 2003 Supreme Court case, Johnson argues that UM leaders incorporated black student dissent selectively into the institution's policies, practices, and values. This strategy was used to prevent activism from disrupting the institutional priorities that campus leaders deemed more important t...
English Houses 1300-1800
Houses are more than a shelter from the elements: they also offer an unparalleled insight into the beliefs, ideas and experiences of the people who built and lived in them. In this engaging book, Matthew Johnson looks at the traditional houses that still exist throughout the English countryside and examines the lives of the ordinary people who once occupied them. His wide-ranging narrative takes in the medieval hall and the community it framed; the rebuilding and 'improvement'of houses in the sixteenth and seventeenth centuries; and the rise of the Georgian Order in both architecture and eighteenth century culture. This passionate book is animated by the conviction that old houses are much m...
Wrongful Conviction in Sexual Assault
Despite the increasing public and academic interest in exonerations, Wrongful Conviction in Sexual Assault is the first book to examine the preponderance of sexual assault cases among US wrongful convictions. The book presents compelling coverage of high-profile wrongful conviction cases, and also lesser known cases, that reveal disturbing patterns and demand attention.
Flash Feedback [Grades 6-12]
Beat burnout with time-saving best practices for feedback For ELA teachers, the danger of burnout is all too real. Inundated with seemingly insurmountable piles of papers to read, respond to, and grade, many teachers often find themselves struggling to balance differentiated, individualized feedback with the one resource they are already overextended on—time. Matthew Johnson offers classroom-tested solutions that not only alleviate the feedback-burnout cycle, but also lead to significant growth for students. These time-saving strategies built on best practices for feedback help to improve relationships, ignite motivation, and increase student ownership of learning. Flash Feedback also take...
Choice, Behavioural Economics and Addiction
Choice, Behavioural Economics and Addiction is about the theory, data, and applied implications of choice-based models of substance use and addiction. The distinction between substance use and addiction is important, because many individuals use substances but are not also addicted to them. The behavioural economic perspective has made contributions to the analysis of both of these phenomena and, while the major focus of the book is on theories of addiction, it is necessary also to consider the behavioural economic account of substance use in order to place the theories in their proper context and provide full coverage of the contribution of behavioural economics to this field of study. The ...
Chemistry and the Environment
This textbook presents the chemistry of the environment using the full strength of physical, inorganic and organic chemistry, in addition to the necessary mathematics and physics. It provides a broad yet thorough description of the environment and the environmental impact of human activity using scientific principles. It gives an accessible account while paying attention to the fundamental basis of the science, showing derivations of formulas and giving primary references and historical insight. The authors make consistent use of professionally accepted nomenclature (IUPAC and SI), allowing transparent access to the material by students and scientists from other fields. This textbook has been developed through many years of feedback from students and colleagues. It includes more than 400 online student exercises that have been class tested and refined. The book will be invaluable in environmental chemistry courses for advanced undergraduate and graduate students and professionals in chemistry and allied fields.
The Third Rome
Academic historians, liberals and communists have been fashioning a fantasy world around Russian history for nearly 100 years, spreading slander and myth about an entire population. Few nations, rulers or peoples have been subject to such merciless attacks as the Russians have. Now, however, all of that has changed. Here¿s the first book in English that sets out to defend the history of Tsarist Russia from St. Vladimir to Tsar St. Nicholas II¿Russia before bloody Bolshevism.
