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El sujeto emprendedor
Hoy ser emprendedor es políticamente correcto y ocupa un lugar importante en el imaginario social acerca del éxito y de la calidad de vida. De alguna manera, el emprendedurismo ha dejado de ser una excepción en la estructura social del trabajo, para expandirse como norma. Programas universitarios, talleres cortos, charlas motivacionales y libros inspiradores nos invitan a “sacar” al emprendedor que todos tenemos dentro para asegurar triunfos en la vida. Esta investigación tuvo como objetivo principal identificar al sujeto emprendedor y sus imaginarios de éxito en el contexto actual. Para ello, los autores indagan en las dimensiones subjetivas de un grupo de emprendedores del distrito de Ate, en Lima. De manera general, encontramos que el emprendedurismo sirve para conjugar las necesidades materiales y la falta de oportunidades laborales con una narrativa donde sobreponerse solo a las adversidades constituye un valor en sí mismo.
La ilegitimidad del poder político en el Perú
Nuestra casi perenne crisis política no solo tiene que ver con la baja calidad del actual régimen democrático, sino también con los acuerdos y experiencias básicas sobre las que se construye y opera el vínculo entre Estado y ciudadanía. Partiendo de esta base, Aragón y Sánchez sostienen que poder, dominación y legitimidad son conceptos centrales para entender este complejo vínculo. Al estudiarlos, se centran en analizar lo que las personas piensan y creen en relación con las autoridades, funcionarios e instituciones públicas que las gobiernan y que, por lo tanto, intervienen en múltiples aspectos de su vida cotidiana. El presente libro nos obliga a preguntarnos cómo funciona un país como el Perú, en el que el poder político carece, en lo fundamental, de legitimidad: cómo se mantiene y reproduce una sociedad donde las autoridades ejercen su poder sin ser percibidas como legítimas.
Screen World
None
Soil Health and Sustainable Agriculture in Brazil
Soil Health and Sustainable Agriculture in Brazil A far-reaching survey showcasing the improvements made to soil health in Brazil The maintenance of healthy soil resources provides the foundations for an array of global efforts and initiatives that affect humanity. Researchers, consultants, and farmers must be able to correctly examine and understand the complex nature of this essential, fragile resource. Soil Health and Sustainable Agriculture in Brazil provides a highly readable overview of the major cropping systems and management practices adopted in Brazil to improve soil health and sustain agricultural/forest production systems. Key Features Evolution of soil health concepts applied to...
Impact Report
None
Mexican Drug Violence
“Brutally honest... a deeply extraordinary and original work.” - SEBASTIAN JUNGER. With an estimated 250,000 people killed in 15 years, the Mexican drug war is the most violent conflict in the Western world. It shows no sign of abating. In this book, Dr Teun A. Voeten analyzes the dynamics of the violence. He argues it is a new type of war called hybrid warfare: multidimensional, elusive and unpredictable, fought at different levels, with different intensities with multiple goals. The war ISIS has declared against the West is another example of hybrid warfare. Voeten interprets drug cartels as ultra-capitalist predatory corporations thriving in a neoliberal, globalized economy. They use similar branding and marketing strategies as legitimate business. He also looks at the anthropological, individual level and explains how people can become killers. Voeten compares Mexican sicarios, West African child soldiers and Western jihadis and sees the same logic of cruelty that facilitates perpetrating ‘inhumane’ acts that are in fact very human.
The Monthly Magazine
None
Innovations in Digital Branding and Content Marketing
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
