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Since the mid-twentieth century, the environment in which we operate is in fact described as turbulent, i.e. characterised by an unprecedented amount, rate, intensity and complexity of changes. In such a volatile environment the survival of an enterprise, and the more so its development and maintenance of high competitive position, seem to be extremely difficult. On the one hand, changes can create opportunities and provide the enterprises with chances for the development, on the other restrict or even block the possibility of their functioning in the market. In the monograph an attempt was made at classifying the civilization changes the modern entrepreneurs have to face in the fight for ma...
There is already a great shortage of skilled workers in the EU, increasing due to demographic developments. Through smooth integration into working life, refugees and migrants can make important contributions to overcome the shortage of skilled workers. The successful integration into the job market is limited by a high level of certificate belief in most host countries. Particularly difficult is the assessment and recognition of informally acquired competences which have already been acquired in several years of professional experience. It is at this informal level that refugees would like to continue in the host country. The project pursued this innovative, promising approach of evaluating...
All countries in the Baltic Sea Region face a growing lack of skilled work force. However, the large potential of a better inclusion of females and elderly employees and managers remains often untapped. Also female and elderly employees can increase the innovation level of a company. This publication provides strategies how to better include this important group in companies. It was developed as part of the flagship project of the EU Strategy for the Baltic Sea Region “Innovative SMEs by Gender and Age (QUICK-IGA)”. The project addresses the following objectives: - levelling of equal opportunities for women south of the Baltic Sea with the ones of northern countries; - strengthening the ...
Vol. 10 of the BSA - Series “Shareholder value”, the old, egocentric mantra of business is obsolete. Modern entrepreneurs care about society and the environment – simply because employees as well as more and more customers appreciate fair and sustainable business conduct. Enterprises try to meet this demand by implementing Corporate Social Responsibility (CSR), a strategic tool to engage with important stakeholders, build trust and enhance long-term competitiveness. SMEs are predestined for such close relations to customers and communities. But still SMEs hesitate to fully engage in CSR, mostly for their tight time resources and budgets. The authors of this book demonstrate that for SM...
Energy efficiency, climate and biodiversity protection are among the top priorities of the EU and all member states. In order to meet the challenges of growing landfills, scarcity of resources, air pollution, to name onlya few of them, new ways of thinking and of economic activites are essential. This is exactly what the Cradle to Cradle® (C2C) concept delivers:: products flow in infinite material life cycles thus being economically successful, conducive to the environment and healthy for consumers without producing any waste. Cradle to Cradle® concept, born as vision by Prof. Dr. Michael Braungart and William McDonough in 1990ies, has become real. It is well known on the world market: more than 1.500 products have been developed. Despite the advantages , the Cradle to Cradle approach has mostly been used by big companies and is hardly known in SMEs. Thus a EU funded project was started in 2014 to develop trainings for Cradle to Cradle for SMEs. This book contains the training, including train-the-trainer, experiences and presentations made at the final conference in 2016. It contains substantial contributions by authors like Michael Braungart, Thomas Straubhaar and others.
The lack of skilled workforce is one of the biggest challenges for small- and medium sized enterprises in the Baltic Sea Region to fully exploit the potential of market for sustainable construction and renewable energies. The manual presents the results of the project "Skills Alliance Energy Saving and Sustainable Construction in Baltic Sea Region (Skill Energy BSR)". There have been three major activities in the project, that are described in this manual: -new initial education training in a dual vocational education system for young people, especially for those who have strong practical skills but difficulties in theory classes. -5 advanced training courses for the professionals in SMEs and trainers in the area: energy efficiency, energy-saving and sustainable construction. -dual bachelor’s degree modules in the dual degree program “Technology and Management of Renewable Energy and Energy Efficiency – TMEE”. This book also provides all materials of the developed measures with recommendations for further implementations as well as a strategy for the Skills Alliance Energy Saving and Sustainable Construction.
A sound promotion of innovation is essential for the future of the Baltic Sea Region, in particular to support the small- and medium sized enterprises. For this purposes stakeholders from medium-sized businesses, science, politics, and administration met at the seventh Hanseatic Conference in May 2012 in Hamburg. For two days the participants discussed about "Innovation and innovative strategies in the regional policy around the mare balticum" to further strengthen the region. It became evident, that a sustainable promotion of innovation demands a closer cooperation within the regions, on a transnational level but also between administrations and especially between companies and R&D institutions. The Baltic Sea area will only be one of the most innovative and strong regions in the world, if the bordering countries build a unit. This publication included the presented papers and summarizes the discussion of the participants.
At the 9th Hanseatic Conference 2014 in Hamburg, representatives from business organisations, academic institutions and policy makers from all countries around the Baltic Sea exchanged their experiences. This book contains the presented papers and a summary of the discussion of the participants. The elimination of discrimination by gender and age in working life is an important social concern, regardless of economic needs. But increased labour force participations of women and older people are also essential for economic reasons in the light of demopgraphic developments and changed conditions. Currently high and ever growing shortage of entrepreneurs, managers and professionals are the facto...
Kleine und mittlere Unternehmen haben einen großen Anteil an der Gesamtwirtschaft und Beschäftigung in Europa. 99 % aller Betriebe in der Europäischen Union sind kleine und mittlere Unternehmen; sie stellen etwa zwei Drittel aller Arbeitsplätze der privaten Wirtschaft in Europa. Im Ostseeraum sind diese Anteile noch ausgeprägter. Als stabiler Gegentrend zur Globalisierung bilden sich immer stärker Regionalisierungen und Dezentralisierungen heraus. Davon kann der Ostseeraum als große Wirtschaftsregion mit den unterschiedlichen Kulturen, Stärken und Potenzialen seiner Teilregionen in besonderem Maße profitieren. Das Buch gibt einen Überblick über die Situation der mittelständischen Wirtschaft im Ostseeraum und bietet strategische Empfehlungen für die Zukunft. Der Text ist nacheinander auf Englisch, Deutsch, Polnisch und Russisch enthalten.
According to European and national schedules the Baltic Sea Region must cut its energy demand and greenhouse gas emissions dramatically within the next few decades. Substantial growth of renewable energy sources will be needed as well as a boost in energy efficiency. In this process small and medium sized enterprises (SME) play a key factor. The authors of this book - scientists, entrepreneurs and journalists - discuss how SMEs can make the best investment decisions to reduce their own energy consumption. Additionally the articles analyse new market opportunities opening up for SMEs, as implementing energy efficiency will happen mostly on a local level and on a rather small scale. For being able to seize these opportunities training and education of SMEs' staff are essential. The included texts are printed either in German or English.