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Beyond Advertising
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-cr...
Research Handbook on Digital Transformations
The digital transition of our economies is now entering a phase of broad and deep societal impact. While there is one overall transition, there are many different sectoral transformations, from health and legal services to tax reports and taxi rides, as well as a rising number of transversal trends and policy issues, from widespread precarious employment and privacy concerns to market monopoly and cybercrime. They all are fertile ground for researchers, as established laws and regulations, organizational structures, business models, value networks and workflow routines are contested and displaced by newer alternatives. This Research Handbook offers a rich and interdisciplinary synthesis of some of the current thinking on the digital transformations underway.
Sales Growth
Drawing on interviews of global sales leaders, provides ways to overcome competition, maximize market opportunities, and improve sales growth.
REVENUE MANAGEMENT FOR RURAL HOTELS
This book is an indispensable guide for owners and managers of rural hotels seeking to maximize revenue and profitability. Focusing on revenue management, a crucial strategy in the hotel industry, the author details how to apply effective pricing techniques, inventory management and market analysis to attract diverse customer segments. The book addresses everything from dynamic and competitive pricing to using technology and data to predict demand and adjust supply. In addition, it explores how collaborating with local businesses and adopting sustainable practices can enhance the guest experience and increase profitability. This handbook is a valuable resource for any rural hotel looking to stand out in a highly competitive market.
Summary: Sales Growth
The must-read summary of Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark's book: "Sales Growth: Five Proven Strategies from the World's Sales Leaders". This complete summary of the ideas from Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark's book "Sales Growth" highlights that today's market place clearly requires companies to be very good at selling. In their book, the authors explain that the leading U.S. and European companies would create greater value if they focused more on creating sales growth rather than achieving productivity improvements or greater operational efficiency. This summary will teach you the importance of sales and how they are the key to success. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Sales Growth" and discover why you should start focusing your energy on increasing sales!
Reshaping Retail
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and...
The Price Advantage
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
The Social Employee: How Great Companies Make Social Media Work
Presents cases studies and interviews about companies that have successfully used the digital presence of its employees and customers to represent the company brand.
Digital Transformation in a Smart Product World
Die Hochschule Aalen ist eine der forschungsstärksten Hochschulen für angewandte Forschung in Deutschland. Seit 2012 gibt es einen eigenen Forschungsschwerpunkt im Studienbereich Betriebswirtschaft für kleine und mittlere Unternehmen (KMU). Das Competence Center für Betriebliche Informationssysteme im Mittelstand (CoBIM) beschäftigt sich u.a. mit den Nutzenpotenzialen digitaler Geschäftsmodelle und deren Anwendung. Das spannende und zugleich vielfältige Themengebiet kann dazu beitragen, dass Unternehmen aus verschiedensten Branchen durch die Digitalisierung einen deutlichen Mehrwert schaffen. In diesem Tagungsband liefern Praxis- sowie Forschungsbeiträge spannende Einblicke und Impulse zum Thema Prozess- und Datenmanagement im Kontext der Digitalisierung.
The 6th Annual Conference of the Economic Forum of Entrepreneurship & International Business
The 6th Annual Conference of the Economic Forum of Entrepreneurship & International Business Organized by: Dr. Ghada Gomaa A. Mohamed Conference venue: LMH, University of Oxford, Oxford, United Kingdom Conference Date: January 28th, 29th & 30th 2017 Editors: Dr. Ghada Mohamed Dr. Morrison Handley-Shachler Dr. Daniel May Dr. Thomas Henschel https://epe.lac-bac.gc.ca/100/201/300/annual_conference_economic/v06.pdf
