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313 Tips for Trainers: A Master Toolkit for Aspiring Professionals in the Domain of Training and Development (UUM Press)
313 Tips for Trainers: A Master Toolkit for Aspiring Professionals in the Domain of Training and Development covers a wide spectrum ranging from preparing and setting the stage for training to training evaluation. Principally, the book aims to be simple, no fuss practical guide for all young trainers, who aspire to develop for a promising career in the domain of training, consultancy and employee development in particular and HR in general.
Principles of Integrated Marketing Communications: A Malaysia Casebook
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
Case Studies on Contemporary Practices in Management & HR
Case studies have been regarded and recognized as the best approach to learning practical aspects of business and management in the 21st century. They enable students to apply knowledge gained from class sessions to further their understanding. Case studies provide an opportunity for students to critically analyze an emerging business problem; understand the situation; highlight what went right and/or wrong and suggest measures that could potentially address the issue and prevent any reoccurring in the future. This book in your hands is a collection of case studies related to issues of contemporary nature. The editorial and review panel have had put dedicated efforts in choosing the cases ke...
SAĞLIK HİZMETLERİNDE EKİP ETKİNLİĞİ
Tüm sağlık sistemi için tek bir beden ölçüsü almak hiçbir zaman doğru olmayacak ve her sisteme uymayacaktır. COVID-19 küresel salgını karmaşık sistemde birlikte çalışma zamanının geldiğini herkese öğretmiştir. Sağlık hizmetlerinde ekip etkinliği kitabında “Ekip Etkinliği” kavramı IMOI (Girdi-Süreç-Çıktı-Geribildirim) etkinlik modeli çerçevesinde ele alınmaktadır. MTS (Çok Ekipli Sistem) ekiplerinde karmaşık hedefler daha büyük bir yapbozun yönetilebilir parçalarına bölünerek, birden fazla ekibin iyi koordine edilmiş çabaları sayesinde yerine getirilmesi sağlanabilmektedir. Bu araştırma ile IMOI etkinlik modeli çerçevesine göre MTS ekiplerinin etkinliği incelenmektedir. Kitabın; ekip etkinliği, meslekler arası iş birliği, çatışma yönetimi ve örgütsel dayanıklılık konularında akademisyenler, öğrenciler ve uygulayıcılar açısından stratejik bir öneme sahip olduğu ve evrensel bilime katkı sağlayacağı düşünülmektedir.
Technology-Driven Business Innovation
Zusammenfassung: This book aims to provide a comprehensive understanding of the interplay between technology and business and its implications for future growth and innovation. In today's rapidly changing world, technology plays a crucial role in shaping the business landscape. Advancements in artificial intelligence, blockchain, data analytics, and automation have revolutionized how organizations operate, compete, and achieve success. Understanding the profound impact of technology on business is vital for entrepreneurs, managers, policymakers, and academics alike. This book aims to explore the connection between technology and business, highlighting its importance in driving transformative...
Modeling Economic Growth in Contemporary Malaysia
This book considers crucial changes to Malaysian economic areas and social well-being. The chapters cover diverse industries such as IT, green technology, retailing, banking, tourism and hospitality, education, logistics, finance, banking, and many others.
Industry Forward and Technology Transformation in Business and Entrepreneurship
This book, bringing together selected papers from the 10th International Conference on Entrepreneurship, Business and Technology (InCEBT) on the overarching theme of ‘Industry Forward and Technology Transformation in Business and Entrepreneurship’, provides the audience some preliminary understanding of the current and emerging trends in entrepreneurship and business activities. This includes the usage of information and digital technology in business, competition in a digital economy, its challenges and opportunities, and transformation of business and entrepreneurship for the forward industry.
FATE FEAR POVERTY AND ENTREPRENEURSHIP (Penerbit UMK)
This book, the study of poverty involves fate, hope, and entrepreneurship pertaining to Malay petty women traders in Kelantan, knocking on the doors and leading our hearts to realise constantly that in this life there are various chains and loaves of bread to be exchanged in the case of poverty and bridges of life confidence. Entrepreneurship is a means, a glitter of hope, empowering them with a sense of initiative and creativity. Indeed in this outpouring, we would like to sincerely express with great respect and immense gratitude to the women who had willingly accepted our invitations to conduct this study and narrated their stories so that it becomes a taste that has been and always will be ingrained in memory, and after this story became a book, a mosaic and love for those women in pain who had struggled against poverty and only them who felt the beauty of the drops of dew that fall on a cold morning and the patience of coconut trees to welcome thunderstorms and strong winds. Without a doubt, they were all great wives, mothers and entrepreneurs.
Kepimpinan Mobiliti dan Kesukarelawanan Mahasiswa (UUM Press)
Buku ini membincangkan aspek kepimpinan mahasiswa dalam membentuk kepimpinan golongan tersebut melalui keterlibatan dalam kursus kokurikulum, aktiviti di peringkat universiti dan kolej penginapan. Secara umum, bab yang ditulis ini dapat mendedahkan mahasiswa tentang pentingnya untuk mengasah bakat ‘soft skills’ di samping kemahiran yang lain. Mobiliti juga dinilai akan dapat mengasah bakat kepimpinan seseorang mahasiswa sekiranya setiap mahasiswa mengetahui prosedur dan kepentingan mendapatkan pengalaman melalui program tersebut. Oleh itu, program mobiliti juga menjadi antara elemen yang penting bagi melahirkan mahasiswa yang berdaya saing dan kompeten dengan cabaran semasa. Penglibatan mahasiswa dalam aktiviti kesukarelawanan juga diterapkan agar mahasiswa mengetahui pentingnya ilmu akademik dan ilmu insaniah. Karya ini sesuai dibaca oleh golongan mahasiswa dan bakal mahasiswa untuk memberikan pendedahan awal kepada mereka tentang dunia alam universiti. Bagi mereka yang bergelar mahasiswa seharusnya memanfaatkan peluang sepanjang berada di universiti dengan mengasah bakat ‘kepimpinan’ yang akan menjadi bekalan setelah tamatnya pengajian.
