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Marketing for Manufacturers
Is your small to mid-size manufacturing business the best-kept secret in the market? Are you looking for a series of powerful marketing breakthroughs to change all that? If so, 'Marketing for Manufacturers' is written specifically for you. If you're interested in winning new orders, want new customers, more sales, proven marketing methods, and learning how to avoid numerous costly marketing pitfalls and mistakes, reading 'Marketing for Manufacturers' will give you a series of actionable marketing strategies you can implement in your manufacturing business today! Since 1999, Senior Marketing Advisor, Carl Jarvis, has specialised in advising SME manufacturing businesses, like yours, with increasing your sales and revenues, maximising your profitability, reducing your marketing costs, increasing your customers, developing more cost-effective sales and marketing approaches, and strengthening your business development activities. This book will show you how!
Ten Years to Midnight
“Shows how humans have brought us to the brink and how humanity can find solutions. I urge people to read with humility and the daring to act.” —Harpal Singh, former Chair, Save the Children, India, and former Vice Chair, Save the Children International In conversations with people all over the world, from government officials and business leaders to taxi drivers and schoolteachers, Blair Sheppard, global leader for strategy and leadership at PwC, discovered they all had surprisingly similar concerns. In this prescient and pragmatic book, he and his team sum up these concerns in what they call the ADAPT framework: Asymmetry of wealth; Disruption wrought by the unexpected and often prob...
FCC Record
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The Diversity Gap
A sweeping leadership framework to institute clear and intentional actions throughout your organization so that people of all racial backgrounds are empowered to lead, collaborate, and excel at work. The Diversity Gap is a fearless, groundbreaking guide to help leaders at every level shatter the barriers that are causing diversity efforts to fail. Combining real-world research with honest first-person experiences, racial justice facilitator Bethaney Wilkinson provides leaders a replicable structure to foster a diverse culture of belonging within your organization. With illuminating and challenging insights on every page, you will: Better understand today’s racial climate and its negative i...
Digital PR
The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
Campaigning for President 2012
In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, Campaigning for President 2008, Campaigning for President 2012: Strategy and Tactics focuses on political management. It is written by both elections/campaign scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the candidates, the national political parties, and outside interests. The contributors explore the general mood of the electorate in the 2012 election, the challenges Obama faced after his first term, the primaries, money, communication, the important issues of the election, and finally the election itself.
Survival Tips for Women with AD/HD
Women with AD/HD tormented by the daily chores and decisions needed to survive in a world of linear thinking will find solace in this self-help guide. Offering a collection of practical solutions to seemingly simple daily problems, this book will help to relieve the guilt and anxiety so many women have when they feel they don't measure up to the norms of today's society. These proven gems of wisdom, submitted by hundreds of women with AD/HD from all over the world, will help the reader painlessly get through the piles of laundry on her floor and stacks of paper on her desk. Written to accommodate readers with AD/HD who often have difficulty reading a book from cover to cover, this guide is designed like a manual, allowing them to flip through to areas of interest without having to read the entire book to find what they need. Practical tips provide help in dealing with organizational tasks, including paperwork in the home and office, preparing meals, social situations, paying bills on time, household chores, shopping, and personal and family health.
Democracy for Hire
This book is a history of political consulting in America, examining how the consulting business developed, highlighting the major figures in the consulting industry and assessing the impact of professional consulting on elections and American democracy. A key focus is on presidential elections, beginning in 1964, and the important role played by consultants and political operatives.
Powerful Public Relations
Make your library the place to be. The library is still the best place to go for traditional information - and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. Whether you have a lot of time to devote to a PR program or just a few hours here and there, communicating your library's many benefits is paramount to the satisfaction and number of customers you have each day. Here are just a few of the ways that savvy PR can work to sell your library's image. You'll learn how to: * Produce eye-catching brochures using desktop technology * Create a Web-based PR strategy and plan * Develop multimedia promotional programs that can be set up in the library * Plan special events and exhibits that will generate publicity and attendance With sample screen captures, press releases, public service announce
