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Master of Marketing Measurement
This collection of papers focusing on the contributions of Margaret Henderson Blair, a pioneer in advertising and marketing practice and a champion of high quality, managerially relevant marketing research, provides insights into effective advertising. It captures five decades of Blair’s thoughts about the critical roles of the message in advertising, the necessity of reliable and valid measurement of advertising effects, and the centrality of persuasion as an outcome of advertising. Her thoughts are backed up by careful and readable research. Introductory chapters and editors’ comments prior to each chapter provide context to the collection as a whole and Blair’s individual presentations and papers are the heart of the book. It will appeal to advertising and marketing professionals who are seeking specific guidance for planning advertising and justifying expenditures, as well as marketing academics and scholars interested in the history of advertising.
Fundamentals of Nursing - E-Book
There’s a new fundamentals text in town. One that centers on simple language, active learning, and a fresh new way to help you truly understand, apply, and retain important nursing information and concepts. Introducing the brand new Fundamentals of Nursing text from Yoost and Crawford. Written in a warm and conversational style, this innovative text starts by guiding you towards a basic understanding of the nursing profession and then logically progresses through the nursing process and into the safe and systematic methods of applying care. Each chapter features realistic case studies and critical thinking exercises woven throughout the content to help you continually apply what you’ve learned to actual patient care. Conceptual care maps further your ability to make clinical judgments and synthesize knowledge as you develop plans of care after analyzing and clustering related patient assessment data. All of this paired with a wealth of student-friendly learning features and clinically-focused content offers up a fundamentally different — and quite effective — way for you to easily master the fundamentals of nursing.
Developing Clinical Judgment
Approx.368 pages - This one-of-a-kind workbook dedicated to developing clinical judgment skills helps prepare you for the Next-Generation NCLEX® Exam (NGN) through practical thinking exercises in which you will apply the National Council of State Boards of Nursing (NCSBN) Clinical Judgment Model (CJM). - A comprehensive collection of carefully developed clinical reasoning exercises range from basic to more complex and address all specialty areas. - Answer key with robust rationales to remediate learning follows at the end of the book. - Six-part organization guides you through the entire NGN test plan. - Answer questions in the book itself or on a companion Evolve website for automated scoring and remediation.
Accountable Marketing
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a di...
Medical-Surgical Nursing
Using a unique collaborative care approach to adult health nursing, Medical-Surgical Nursing: Patient-Centered Collaborative Care, 8th Edition covers the essential knowledge you need to succeed at the RN level of practice. Easy-to-read content includes evidence-based treatment guidelines, an enhanced focus on QSEN competencies, and an emphasis on developing clinical judgment skills. This edition continues the book's trendsetting tradition with increased LGBTQ content and a new Care of Transgender Patients chapter. Written by nursing education experts Donna Ignatavicius and M. Linda Workman, this bestselling text also features NCLEX® Exam-style challenge questions to prepare you for success ...
Murder of Crows
Return to New York Times bestselling author Anne Bishop’s world of the Others—where supernatural entities and humans struggle to co-exist, and one woman has begun to change all the rules… After winning the trust of the Others residing in the Lakeside Courtyard, Meg Corbyn has had trouble figuring out what it means to live among them. As a human, Meg should be barely tolerated prey, but her abilities as a cassandra sangue make her something more. The appearance of two addictive drugs has sparked violence between the humans and the Others, resulting in the murder of both species in nearby cities. So when Meg has a dream about blood and black feathers in the snow, Simon Wolfgard—Lakeside’s shape-shifting leader—wonders if their blood prophet dreamed of a past attack or a future threat. As the urge to speak prophecies strikes Meg more frequently, trouble finds its way inside the Courtyard. Now, the Others and the handful of humans residing there must work together to stop the man bent on reclaiming their blood prophet—and stop the danger that threatens to destroy them all.
Medical-Surgical Nursing - E-Book
Master the essential medical-surgical nursing content you'll need for success on the Next Generation NCLEX® Exam (NGN) and safe clinical practice! Medical-Surgical Nursing: Concepts for Interprofessional Collaborative Care, 10th Edition uses a conceptual approach to provide adult health knowledge and help you develop the clinical nursing judgment skills that today's medical-surgical nurses need to deliver safe, effective care. "Iggy" emphasizes three emerging trends in nursing — interprofessional collaborative care, concept-based learning, and clinical judgment and systems thinking — trends that will ground you in how to think like a nurse and how to apply your knowledge in the classroo...
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses ...
Something Unexpected
Blair thought she was doing her brother-in-law a favor by putting his friend up for a few weeks while he got his apartment situated. Caleb thought he was doing his friend a favor by keeping an eye on his sister-in-law for a little while, seeing as she was one of New Yorks finest. They met with indifference. But their friendship grew despite that, Their friendship grew to caring, and then more. But can he accept the idea of her being in constant danger, and can she trust enough to share her heart?
