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Kebijakan Publik
Buku ini mencoba memaparkan berbagai deskripsi terkait Pengantar Kebijakan Publik, Kebijakan Publik dan Kepentingan Publik, Tipologi Kebijakan Publik, Proses Kebijakan Publik, Pendekatan dalam Pembuatan Kebijakan Publik, Pendekatan dalam Analisis Kebijakan Publik, Perumusan Masalah Kebijakan Publik, Menyusun Agenda Kebijakan, Implementasi Kebijakan, Model Implementasi Kebijakan, Kriteria Evaluasi Kebijakan, dan Analisis Dampak Kebijakan.
Pengantar Ilmu Pemerintahan
Ilmu pemerintahan adalah cabang ilmu sosial yang mempelajari tentang struktur, proses, dan fungsi pemerintahan dalam suatu negara atau organisasi. Pengantar ilmu pemerintahan memberikan dasar-dasar pemahaman mengenai konsep dab teori dalam bidang pemerintahan. Buku Ilmu pemerintahan mengkaji hubungan pemerintahan dengan kehidupan manusia, politik dan pemerintahan sebagai kebutuhan manusia, eksistensi pemerintahan sebagai suatu gejala empiris, munculnya ilmu pemerintahan sebagai suatu ilmu dan seni, objek dan ruang lingkup ilmu pemerintahan. Pengantar ilmu pemerintahan juga memberikan pemahaman terkait hubungan ilmu pemerintahan dengan ilmu sosial lainnya, teori, bentuk, dan sistem negara, azas dan fungsi pemerintahan, perkembangan dan pertumbuhan ilmu pemerintahan, problematika dalam penelitian pemerintahan Dengan memahami konsep-konsep dasar ini, kita dapat lebih mengapresiasi peran pemerintahan dalam kehidupan sehari-hari dan bagaimana kita sebagai warga negara dapat berpartisipasi dalam proses pemerintahan.
MANAJEMEN KOMUNIKASI
Manajemen Komunikasi adalah disiplin yang sangat penting dalam dunia bisnis dan organisasi. Dalam era modern ini, komunikasi yang efektif menjadi kunci keberhasilan dalam mencapai tujuan organisasi dan membangun hubungan yang baik dengan pemangku kepentingan. Dalam konteks manajemen, komunikasi bukan hanya sekedar proses pengiriman informasi, tetapi juga melibatkan pemahaman yang mendalam tentang audiens, pemilihan saluran yang tepat, serta penggunaan teknologi dan strategi komunikasi yang sesuai.
MANAJEMEN KONFLIK ORGANISASI
Manajemen konflik merupakan suatu aspek kritis dalam kehidupan organisasi yang dapat mempengaruhi kinerja, produktivitas, dan keberlanjutan keseluruhan. Konflik adalah fenomena alami yang muncul sebagai hasil dari perbedaan pendapat, nilai, kepentingan, dan tujuan di antara individu atau kelompok dalam suatu organisasi. Sifat konflik dapat bervariasi mulai dari konflik kecil hingga konflik yang lebih kompleks dan berdampak besar. Pentingnya manajemen konflik dalam konteks organisasi tidak dapat diabaikan. Organisasi yang efektif dalam mengelola konflik mampu mengubah tantangan tersebut menjadi peluang untuk pertumbuhan dan perbaikan.
Content Marketing
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Integrated Marketing Communication
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Internet Marketing & E-commerce
INTERNET MARKETING & E-COMMERCE emphasizes rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. INTERNET MARKETING & E-COMMERCE shows how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups.
Digital Entertainment
This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).
The Side Hustle
Make Money and Live BetterThe Side Hustle is for people who want or need to earn some extra money outside of their day jobs. Maybe you need a few extra dollars to make ends meet. Maybe you want to pay off debt.Maybe you want to save for a rainy day or for your children's education. Maybe you just want to treat yourself to a nice vacation or a new car without feeling guilty about it. Maybe you're looking for a way out of the corporate world, an escape plan. That's the ultimate financial freedom, right?That's how I got started down this entrepreneurial path, and it's the best choice I ever made.You're willing to work for it because your future is worth working for.But your time is limited, and...
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Commu...
