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Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoi...
In this bestselling Introduction to Personal Branding you will get a short crash course (the book should take less than an hour to read or listen to) on what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network.These actionable steps include advice on how to take the perfect profile photo, how to think about your professional purpose, how to optimize your LinkedIn profile, how to optimize your social media presence for search engines like Google and Bing, how to craft a personal branding statement, ...
Rylee dreams of moving to California, writing literary fiction, and pursuing her late father’s dreams. But she’s still in Bemidji, MN, caring for her younger brother and running into her high school crush, Carson. Ten years ago, Carson rejected Rylee and she never quite recovered. Carson had his sights set on the Ivy League, until his girlfriend’s unexpected pregnancy. Being a single father is the most important job he’ll ever have, even if it means postponing his dreams. Rylee is shocked to discover she and Carson enrolled in the same fiction writing graduate course. They become writing partners, but also take on a secret “side project”--a no-strings-fling that will end once the class is over. Because they can’t fall in love. Hearts would be broken and secrets would get revealed. Should Rylee and Carson risk everything to find their happily-ever-after?
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, f...
"When Veda's boyfriend unceremoniously dumps her right after graduation, she embarks on a summer love quest to move on and move up: kiss 26 boys, one for each letter of the alphabet"--
Morgan Matson meets Kasie West in this perfect summertime read that includes two sizzling romances, 26 Kisses and How My Summer Went up in Flames, in one charming package! After heartbreak, the road back to redemption—and romance—can always be found…somewhere. In 26 Kisses, getting dumped by her boyfriend is not how Veda planned on starting her summer. Veda is heartbroken and humiliated—but, more importantly, she’s inspired. So she sets out on the love quest of a lifetime: use the summer to move on and move up. All she has to do is kiss twenty-six boys with twenty-six different names—one for each letter of the alphabet. From the top of the Ferris wheel at her hometown carnival to...
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. O...
Canister Of Evil. An assault on a well known thoroughbred trainer, a business card, a winning wager ticket, and a beautiful woman lead Private Investigator Marion "Duke" Charga into an assassination plot aimed at 20,000 people and the President of the United States. In the end Charga learns "DTA", don't trust anyone! Fast paced action set on a background of a major thoroughbred horseracing track.
Youll find an exciting read with fine characterization throughout, in this work of suspense and mystery. Follow Susan Owens fearful journey as she encounters her nemesis. The chilling suspense will leave you breathless right up until the ending. This is a story of friendship, betrayal, deception and greed.
It's a future of hope and prosperity throughout the known star systems. The Earth Alliance has maintained an uneasy peace with alien races across the galaxy, but even its mighty starfleet can't hold back the raiders who have fought for control of the outer sectors and set their sights closer to the-Terran controlled systems. Commando Inc. was created to tackle those issues in which the Alliance was incapable of dealing with. From their secret base, buried deep within an asteroid, former covert military operative Mark Carson and his team, aboard the sentient starship Pulsar is all that stand between humanity and a never ending darkness. Now, an ancient horror has awoken and found its way into our galaxy. It's a threat that neither the Alliance nor Commando Inc., are prepared to face or comprehend. Planet by planet, the Alliance begins to fall. Friends become enemies as the future of Earth and the entire galaxy are at stake. Time is running out. No one is who they appear to be. The Alliance military is powerless. Mark Carson and his team are Earth's only hope, but how can they defeat an alien horror when they can't even trust their own?