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Positioning Theory and Strategic Communication
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, whi...
Gertie's Paranormal Plantation
A Laugh Till It Hurts Literal Leigh Romance Diaries Spin-off Everyone's favorite witch, Gertie O'Leary, is back! And she has a story of her own to tell. "One thing I've learned about running a shelter for paranormal creatures, you can't afford to let your guard down. It all started when I welcomed an enchanting new guest to my plantation. Strange things started to happen. Well, more strange than usual. I was caught off guard by some conflicting feelings and it spurred me on to get Brad, the love of my life, committed. To moving in with me, that is. In any case, I was willing to do whatever it took: love spells, black magic, and something so naughty I'd rather not mention it here. Nothing worked out quite the way I planned and I ended up having to go to hell and back just to save my own self! If it wasn't for Marie Laveau and the rest of my friends, I wouldn't be able to share this tale with you in my memoir, Gertie's Paranormal Plantation."
Almost Witches
t’s once again time for Angel Bay’s annual Witchfest! While swarms of cosplay fanatics and costumed tourists flood the town, a coven of real witches have also arrived. It seems they have a special interest in learning the secret nature of our young angels. But the bigger threat just might be the coven’s daughters—a clique of mean girls who love drama. How far are Emmy and her fellow angels willing to go in order to protect the people and town they’ve come to call home? Dark magic sure sounds tempting. What could possibly go wrong?
The Red Cross Movement
This book offers new and exciting scholarship on the history of the Red Cross Movement by leading historians in the field. It re-imagines and re-evaluates the Red Cross as an institutional network and a key actor in the humanitarian space through two centuries of war and peace.
With You I'm Home
After becoming the personal assistant to James Evans, the award-winning actor, she was confronted with an internal struggle of her personal faith and her undeniable emotions for James-a man confronted with a new lifestyle of faith, and feelings for Belen he never saw coming. In "With You I'm Home," author Claudia Munoz takes readers through a classic love story with memorable characters struggling with decisions of life, love and true happiness, and presents the struggle we must all face when making a choice: Do we obey God above all things, even if it costs us what we love?"
Life's Second Journey
Melanie Holmes lived the majority of her childhood in foster homes leaving her with anxiety that she fights even in adulthood. Working her way up from teller to bank vice president gave her confidence, purpose, and independence, everything she’s always wanted. Everything except a family—a real gather ’round the kitchen, spend holidays with, get on your nerves, never let you down kind of family. And while her work might keep her financially secure, position and prestige make for a lonely existence. When her job is threatened, Melanie’s world falls apart causing her anxiety to come back with a vengeance. But who do you turn to when you have no one? Acquisitions VP, James Samuels wonder...
Make Your Words Work
Gary Provost practices what he preaches in Make Your Words Work. He helps you learn to write well by, among other things, writing well himself. His warm, witty, entertaining instruction teams with solid examples as well as exercises. Get the good word now. This is the writing course to help you make your work more powerful, more readable, more salable.
You Bet Your Sass
After losing a bet with Tavy Olsen, Lars Jakobsen finds himself on stage for a weekend doing something he never thought he’d do: Stripping for the ladies at one of Crescent Bay’s most infamous establishments, The Sketchy Wolf. When the unmistakable sweet scent of his mate nearly knocks him on his ass, all bets are off. Or are they? Sofia Martinez wants a one-night stand, but Lars wants more. Will she keep him chasing his own tail? Or will they get their happily ever after?
Think of Horses
A romance novelist returns to Montana and her family’s homestead to restart a life among neighbors who like to fire automatic weapons, a son who hates her, and the father of that son, who may hate her even more.
