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PENGANTAR EKONOMI MAKRO
Ekonomi makro merupakan cabang ilmu ekonomi yang mempelajari perilaku ekonomi secara keseluruhan, termasuk isu-isu seperti pertumbuhan ekonomi, inflasi, pengangguran, dan kebijakan fiskal serta moneter. Pemahaman yang baik mengenai ekonomi makro sangat penting bagi para pembuat kebijakan, akademisi, pelaku bisnis, dan masyarakat umum, agar dapat membuat keputusan yang lebih baik dan mendukung pembangunan ekonomi yang berkelanjutan.
MANAJEMEN KEUANGAN : Strategi Mengelola Keuangan yang Efektif
Buku "Manajemen Keuangan : Strategi Mengelola Keuangan yang Efektif” adalah panduan praktis yang menjelaskan konsep-konsep penting dalam manajemen keuangan. Mulai dari definisi dan lingkup manajemen keuangan, tujuan utama, hingga analisis laporan keuangan dan investasi, buku ini memberikan wawasan yang komprehensif. Pembaca akan mempelajari analisis laporan keuangan dan penggunaan rasio keuangan untuk mengevaluasi kinerja finansial. Investasi, termasuk saham, obligasi, dan instrumen lainnya, dijelaskan dengan contoh pengambilan keputusan investasi yang cerdas. Manajemen modal kerja dan struktur modal dijelaskan untuk pengelolaan aset dan kewajiban yang efisien. Perencanaan anggaran penting untuk mengalokasikan dana dengan baik. Manajemen risiko keuangan dan manajemen keuangan internasional juga dibahas, termasuk identifikasi dan pengelolaan risiko dalam konteks global. Buku ini memberikan wawasan praktis dengan penjelasan yang jelas. Cocok bagi siapa pun yang ingin mengelola keuangan mereka dengan strategi efektif.
STRATEGI PENGEMBANGAN & PEMASARAN UMKM : Teori & Studi Kasus
Buku "Strategi Pengembangan Pemasaran UMKM: Teori & Studi Kasus" membahas tentang strategi yang dapat digunakan untuk mengembangkan dan memasarkan produk atau jasa dari Usaha Mikro Kecil dan Menengah (UMKM). Buku ini sangat cocok bagi pelaku usaha UMKM, mahasiswa, atau praktisi yang ingin mempelajari bagaimana cara mengembangkan dan memasarkan produk atau jasa secara efektif. Buku ini terdiri dari beberapa bab yang membahas tentang konsep dasar pengembangan dan pemasaran produk atau jasa UMKM. Setiap bab dilengkapi dengan teori dan studi kasus yang relevan untuk membantu pembaca memahami dan menerapkan konsep tersebut. Setiap studi kasus yang disajikan dalam buku ini didasarkan pada pengalaman nyata dari berbagai UMKM yang telah berhasil mengembangkan dan memasarkan produk atau jasa mereka dengan sukses. Hal ini memberikan gambaran yang jelas tentang bagaimana strategi pengembangan dan pemasaran produk atau jasa dapat diterapkan dalam situasi nyata. Buku ini sangat berguna bagi pelaku usaha UMKM, mahasiswa, atau praktisi yang ingin mempelajari cara mengembangkan dan memasarkan produk atau jasa secara efektif.
Market Segmentation
This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth. First published in 1995, this book was the first of its kind to help practitioners tackle this issue head on, providing step-by-step guidance through the difficult terrain of market segmentation. Since its publication the authors have further extended their experience, working with numerous international companies successfully segmenting their markets, experience which is reflected in this edition. Market Segmentation, 2nd edition is written in an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years. Containing a new worked case study, this book provides practical guidance to the subject and is a must-read for all business professionals.
Studying Teachers' Lives
To develop a mode of educational research which speaks both of and to the teacher we require more study of the lives of teachers. This book provides a vital insight into the ways in which teachers' bakgrounds and career histories affect their teaching methods and approaches. Many issues are covered ranging from the question of teacher drop-out to the importance of teacher socialisation. The studies employ a range of different methodologies allowing the reader to assess their varying strengths and weaknesses, but throughout they reaffirm the centrality of the teacher in educational research.
Creativity Across Domains
This book brings together writers who have studied creative thinkers in different arenas--such as the various arts (poetry, fiction, visual art, music, dance, acting), sciences (psychology, mathematics, physics, engineering, computer science), and commun
Perspectives on Design and Digital Communication II
This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communication, Digicom 2020, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design. Chapter “Definition of a Digital Tool to Create Physical Artifacts: The Case of the Gamers4Nature Project” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Personnel Selection in Organizations
Unprecedented advances in the scientific study of personnel selection have given researchers and practitioners new ideas and tools to achieve greater success in measuring and linking skills, knowledge, and abilities to job performance requirements. Personnel Selection in Organizations is a timely presentation of emerging issues in research and practice, providing new and exciting perspectives on the theoretical, empirical, and societal changes that will affect the study and practice of virtually every personnel selection topic. The careful analysis of current procedures and practices, joined with an insightful identification of areas where ongoing research is needed, will be a valuable resou...
ISET 2019
The proceedings of International Conference on Science, Education, and Technology 2019 are the compilation of articles in the internationally refereed conference dedicated to promote acceleration of scientific and technological innovation and the utilization of technology in assisting pedagogical process.
