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Social Media Marketing: A Strategic Approach
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments ...
Midwestern Women
Examining four centuries of Midwestern women's history, contributors discuss ways these women's lives both resemble and differ from those of women of other regions. Midwestern female experience is shown to be distinctive in terms of degrees of migration, which resulted in the Midwest becoming a cultural crossroads.
Money Mindset
Harness the power of your money with a 21st century mindset The speed at which the world is evolving is compounding exponentially each day, leaving individual investors wondering how to appropriately plan for their financial future. The financial norms that helped prior generations retire with grace are quickly evaporating or have already been replaced with new difficult realities. Money Mindset is an expert-led guide to growing your wealth, protecting your wealth, and transferring your wealth to future generations. Written by a third generation financial planner who is also an adjunct finance professor at the W.P. Carey School of Business at Arizona State University, Money Mindset helps rea...
Fields of Learning
“Essays from staff on 15 farms . . . illustrate the trials, tribulations and sheer joys of establishing and maintaining such enterprises.” —USA Today Originally published in 2011, Fields of Learning remains the single best resource for students, faculty, and administrators involved in starting or supporting campus farms. Featuring detailed profiles of fifteen diverse student farms on college and university campuses across North America, the book also serves as a history of the student farm movement, showing how the idea of campus farms has come in and out of fashion over the past century and how the tenacious work of students, faculty, and other campus community members has upheld and ...
The Dana Family in America
Reprint of the original, first published in 1856.
Contesting the Market
Assesses the development of pay equity policies in the state of Michigan.
Epilepsy and Alzheimer’s disease: shared pathology, clinical presentations, and targets for treatment
Emerging data suggest a link between Alzheimer’s disease (AD) and epilepsy. AD and other dementias pose increased risk for seizures, with seizure incidence in AD up to ten times greater than in age-matched controls. Mouse models of AD also demonstrate seizures and abnormal spikes or sharp wave discharges (“interictal epileptiform discharges” [IEDs]) on electroencephalography (EEG). Seizures and IEDs may underlie fluctuating cognitive abilities in AD, with the impact of antiseizure medication (ASM) requiring further investigation. Many epilepsy patients have memory and other cognitive deficits, due to multiple factors. Most adult-onset epilepsy occurs in people =60 years of age, and epi...
F Is for Fishing
"F" is for Fishing began with a fishing trip. Larry and Melissa Barker invited Sarah and Josh Jones on a fishing trip on Lake Tarpon, Florida, about two years ago. Their grandmother, Marje Monach, Melissa, Larry and the two children had a great time on the lake that day. The children each caught their first fish and were "hooked" from then on. Larry has been a tournament bass fisherman and outdoor writer for years, and asked Josh and Sarah if they would like to help write a children's book about bass fishing. The children had no idea at the time what they were getting into, but both said "yes!" without hesitation. Over the past two years, the authors, Larry, Josh and Sarah have taken several...
Real Financial Intelligence
Since the economic crisis of 2008, our perspective on money has changed and only through proper financial education can someone rebuild and move forward. We all are working toward a point in time where we have financial independence and security for the future. To arrive at this magical place we must get back to basics. We need to retrain our minds to understand the basic rules, strategies and theories of money management. This book's objective is to educate the reader on the basic building blocks of money, investing, retirement planning and estate preservation, with an eye to the catastrophe that just happened to most Americans' life savings. With the proper financial education, people will naturally acquire courage and hope for the future through their newfound 'real financial intelligence.
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