Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Social Media Marketing: A Strategic Approach
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments ...
New Venture Management
This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs. This edition’s structure aligns more logically with the venture’s lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including: a new chapter on ideation, the Business Model Canvas, and lean start-up that covers the latest methodology in idea generation and ...
The Incarnations
"Originally published in Great Britain in 2014 by Doubleday."
Weaveworld
The Seerkind, a people who possess the power to make magic, have weaved themselves into a rug for safekeeping. Now, with the last human caretaker dead, a variety of humans vie for ownership of the rug.
Settler
Canada has never had an “Indian problem”— but it does have a Settler problem. But what does it mean to be Settler? And why does it matter? Through an engaging, and sometimes enraging, look at the relationships between Canada and Indigenous nations, Settler: Identity and Colonialism in 21st Century Canada explains what it means to be Settler and argues that accepting this identity is an important first step towards changing those relationships. Being Settler means understanding that Canada is deeply entangled in the violence of colonialism, and that this colonialism and pervasive violence continue to define contemporary political, economic and cultural life in Canada. It also means acce...
Getting the Most Out of Your Interactive Whiteboard
Put your interactive whiteboard to immediate use with confidence and skill, and launch your classroom directly into the 21st-century! In this book, teacher and SMART-Certified Trainer Amy Buttner provides clear, practical steps for making the most of your interactive whiteboard, plus other multimedia tools and the web. You’ll learn how to design your own activities using SMART Notebook software, utilize the board for assessment purposes, connect with online resources, and more. Use interactive whiteboards to enhance instruction and engage your students in a media-rich setting. With these strategies, you’ll maximize this and other revolutionary technologies, and ultimately help to raise classroom achievement.
School Wars: The Battle for Britain's Education
No Marketing Blurb
Social Media Marketing
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization�s overall integrated marketing communication approach.
Direct Marketing Management
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Green Advertising and the Reluctant Consumer
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
