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Does Economic Space Matter?
This is a Festschrift to honour Professor Melvin Greenhut who has long toiled on spatial economics. The book accordingly focuses on a single question: in what sense 'economic space' matters in economic theory. Space in economics is an elusive concept, apparently separating and embracing economic agents at the same time. This is why adding it to already overly complicated economic agents at the same time. This is why adding it to already overly complicated economic models may not necessarily help economics to become sufficiently realistic. In this book, leading scholars of international stature try to find ways of introducing space in economic theory which will make it simpler and more realistic, analysing theoretical and historical issues of contemporary relevance, such as land use, congestion and public goods, location theory and spatial competition.
The Economics of Imperfect Competition
This new approach to traditional price theory and to the analysis of imperfect competition represents a breakthrough in the development of a "new" microeconomic theory. Addresses issues in price theory, industrial organization, international trade and regional urban economics.
Exemplary Economists: North America
Focuses on leading economists who were born, or have spent the greater part of their lives, in America.
Location Economics
These two volumes of Melvin L. Greenhut's essays extend classical location theory from its least cost approach to a maximum profit framework and revitalize neoclassical microeconomics by adding a spatial dimension.
Infrastructure and the Space-Economy
This Festschrift is dedicated to ROLF FUNCK on occasion of his 60th birthday on February 7, 1990. It was a wholehearted desire of the authors who all are obliged to ROLF FUNCK in their research work to please and to honour him and to express their deep gratitude. I gladly took the initiative of preparing this Festschrift since I have been closely associated with ROLF FUNCK for many years of his academic life. We first met in 1958 when he was Assistant Professor (Wissenschaftlicher Assistent) and I was student at the University of Munster. A few years later, when ROLF FUNCK, still very young, moved to the University of Karlsruhe as Professor of Economics and Director of the Institute of Econo...
Location-Based Marketing
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
