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Buku ini hadir sebagai respons terhadap perkembangan pesat dalam industri ritel yang semakin kompetitif dan dinamis. Di tengah perubahan gaya hidup konsumen, digitalisasi, dan persaingan global yang semakin intensif, inovasi dalam strategi manajemen bisnis ritel menjadi sangat penting agar para pelaku usaha mampu bertahan dan tumbuh secara berkelanjutan.
With contributions by numerous experts
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing su...
Cicatrising conjunctivitis is one of the most challenging causes of ocular surface disease today and without appropriate intervention, corneal blindness or loss of sight from supervening infection is common. Because many of these diseases are rare, there is often limited management experience available and the resources for research into treatment and pathogenesis are scarce. This book summarizes present treatment strategies and the clinical and laboratory studies validating these approaches. Topics discussed in this ambitious volume include an in-depth look at non-progressive causes including trachoma, Stevens-Johnson syndrome and ligneous conjunctivitis. It also examines chronic progressive conjunctival cicatrisation, the diseases which cause it, their clinical and laboratory evaluation, immunopathogenesis, sequelae and management. Armed with this knowledge, successful intervention can be planned for the prevention and treatment of a group of diseases previously associated with poor prognoses. Ophthalmologists and dermatologists seeking practical advice about the management of these diseases will benefit most from this book.
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
This clinical casebook presents a comprehensive review of common sleep problems in adolescents in a concise, easy-to-read format. Each chapter thoroughly addresses a unique sleep disorder in teenagers through illustrative cases, reviews of relevant literature, and pearls of wisdom for both the practicing sleep specialist and other practitioners involved in the care of adolescents. Early chapters address various sleep disorders in detail: parasomnias, narcolepsy, obstructive sleep apnea, and delayed sleep-wake phase disorder, providing clear treatment considerations. Later chapters address sleep when complicated by issues of major depression, PTSD, epilepsy, and Traumatic Brain Injury. In-depth discussions and differential diagnosis engage the reader, and offer a multitude of research-based and clinically guided recommendations for the evaluation and treatment of sleep disorders in the adolescent. An ideal, practical resource for clinicians at all levels, Sleep Disorders In Adolescents provides a valuable contribution to adolescent care.
The past 10 years have seen the explosive expansion of the field of high-resolution imaging of the peripheral nervous system because of technical advances in sonography, allowing for good resolution, rapid imaging and (relatively) inexpensive images of the peripheral nervous structures. This timely volume presents the rapid advances and clinical relevance of high-resolution sonography for peripheral nerve diagnostics in a precise and clinically relevant way.The book begins by describing the characteristics of normal and diseased peripheral nerves, and then discusses the value of sonography in common conditions, with the help of clear and easy-to-understand illustrations to explain how to pro...
Research on decomposer communities of terrestrial ecosystems for a long time has focussed on microbial biomass and gross turnover parameters. Recently, more and more attempts are made to look beyond the biomass, and more specifically determine functions and populations on a smaller scale-in time and space. A multitude of techniques is being improved and developed. Garland and Mills (1991) triggered a series of publications on substrate utilization tests in the field of microbial ecology. Despite several promising results for different applications in different laboratories, many problems concerning the assay and the interpretation of results became evident. After individual discussions on th...
Designed for use in an intermediate-level accounting course following the introductory course in accounting.
Researchers have tried various effective treatments that prevent the progressive neurodegeneration of neurons within the brain. Parkinson’s disease (PD), Alzheimer’s disease (AD), and Multiple sclerosis (MS) are some of the most common neurodegenerative diseases (NDDs). Recent Advances in the Treatment of Neurodegenerative Disorders provides interesting updates on treatments of these neurological disorders. Ten chapters have been contributed by experts in pharmacology and give a unique perspective to reader on special topics in this area, including the treatment of neurodegenerative treatment of neurodegenerative disease through ayurveda and phytochemicals, the therapeutic role of vitamins in Parkinson’s disease, mushrooms in NDD treatment, MS treatment, ALS treatment and the use of nanoparticles and nano formulations in NDD treatment. This is an informative reference for pharmacologists, medicinal chemists and healthcare professionals (general practitioners and neurologists) seeking updates in the treatment of some common neurodegenerative disorders.