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Lean Six Sigma
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Partnerships in Education
This book contains a series of unique international contributions that explore risk in partnerships involving education. Presenting a range of theoretical, methodological and practical perspectives, the book discusses aspects such as the role of motivation, leadership, process and context in such partnerships and provides examples of research methods for examining them. It illuminates the different histories and disciplinary backgrounds of partners, showing that risk can reside in the different expectations, understandings and interpretations that each partner brings to educational partnerships. The eighteen chapters discuss critical examinations of educational partnerships from very different perspectives, including formal learning institutions and community partners, and include the voices from children, students, teachers and policy makers. The book provides insights for everyone who is considering the challenges that can arise in partnerships and will be useful for researchers at different levels and those who are planning to forge new partnerships or think about what may present itself to be a challenge, and how to address and overcome such challenges.
The Font Engineering Platform
Creating fonts is a complex task that requires expert knowledge in a variety of domains. Often, this knowledge is not held by a single person, but spread across a number of domain experts. A central concept needed for designing fonts is the glyph, an elemental symbol representing a readable character. Required domains include designing glyph shapes, engineering rules to combine glyphs for complex scripts and checking legibility. This process is most often iterative and requires communication in all directions. This report outlines a platform that aims to enhance the means of communication, describes our prototyping process, discusses complex font rendering and editing in a live environment a...
Marketing and Sales Automation
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Global Market Strategies
Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company's demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.
Design Thinking Research
Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. This volume provides readers with tools to bridge the gap between research and practice in design thinking with varied real world examples. Several different approaches to design thinking are presented in this volume. Acquired frameworks are leveraged to understand d...
Business Plan Handbook
The Business Plan Handbook serves as a guide to create a holistic and professional business plan. The manual describes basic requirements on a business plan and guides the reader step by step during the elaboration. The requirements are oriented around scientifically recognized methods, dominant approaches in practice and the legislator. As a result of the elaboration, one receives a detailed assessment of the feasibility of a particular project.
The Self-Driving Company
"The Self-Driving Company" offers strategic insights to management professionals seeking to navigate the evolving business landscape. This visionary book presents a comprehensive vision of the autonomous enterprise, encompassing key elements such as autonomy, sustainability, humanity, and resilience. Delving into the year 2035 and beyond, it charts a clear path toward the self-driving company and its transformative potential. From understanding the levels of autonomy to exploring the power of software, algorithms, and artificial intelligence, this book equips leaders with the knowledge to shape their organizations for success. Gain practical guidance on overcoming challenges, embracing digit...
Design Thinking Research
This book summarizes the results of Design Thinking Research Program at Stanford University in Palo Alto, California, USA and the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and creative collaboration in the real world, and the interplay between designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields, and even from a management perspective. The authors show how these methods and strategies actually work in com...
