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Joyride
CLICK HERE to download the first section from Joyride * New edition includes "50 Keys to Transforming Your Community," a detailed checklist for communities trying to adapt bike-friendly and more sustainable policies * Successful in the first self-published edition, this new edition will now be available to book and outdoor retailers for the first time Joyride tells the inspiring story of Mia Birk's twenty-year crusade to integrate bicycling into daily life. With only table scraps of funding, Birk led a revolution that helped grow Portland, Oregon, into the country's premier cycling city. She then hit the road, teaching communities how to incorporate cycling into their civic DNA to make their...
Sustainable Enterprise
This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases,...
Fueling Development
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Fueling Development
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Urban Cycling Survival Guide, The
City cycling made simple North America's cities have long been the domain of the car, but thanks to the undeniable benefits of active transport, bicycles have an increasing presence in the urban landscape. Yet our cities weren't designed for bicycles, making for intimidating, and sometimes dangerous, environments for cyclists. The Urban Cycling Survival Guide is an accessible, straight-forward pocket guide that helps cyclists new to the urban environment negotiate all the challenges, obstacles, and rules - spoken and unspoken Ñ that come with sharing the roads. From picking the bike that's right for you to smart riding strategies, tips for drivers, and bike maintenance, Cycle Toronto founding executive director Yvonne Bambrick is your trusted guide. With illustrations to help clarify even the trickiest bike situation, The Urban Cycling Survival Guide is an indispensible, attractive set of training wheels that can make anyone a confident, joyful city rider.
Catching Babies
Birth, and death. Two ends of the same spectrum. And sometimes the only person standing between is a tired, overworked resident with personal problems of her own. Welcome to the world of Catching Babies. In the halls of a busy metropolitan teaching hospital, a group of OB/GYN doctors complete their residencies and embark on ambitious careers, all while trying to hold their lives together at the seams. Jay is running from a life he’s tried to leave behind, while Katie sacrifices everything she has to serve an endless parade of needy patients. Anna is out trying to save the world, while Tracy is trying to save twins dying in utero. Based on true stories from delivery rooms and labor decks, Catching Babies spins the doctors’ stories into a gripping mosaic of the obsessions, the anxieties, and the heroism of doctors who have chosen to preside over life’s greatest medical drama—high-risk childbirth.
Sustainable Marketing
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
Fifty Places to Bike Before You Die
A beautiful guide to fifty of the world’s best places to ride a bicycle, as chosen by expert cyclists who have been there. Fifty Places to Bike Before You Die is the ninth addition to the bestselling Fifty Places series by Chris Santella. Biking has grown increasingly popular in recent years, as both a leisure and an extreme exercise activity, and Santella covers trips for cyclists of every level. Fifty Places to Bike covers environments as varied as the Dalmatian Coast in Croatia, the Indochina Trail in Vietnam, and the urban jungle of New York City. With a healthy mix of international and national locations, the 50 chapters capture the breathtaking vistas cyclists will enjoy around the w...
