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Sales & Marketing
You have a brilliant idea and are ready to invest all your time and hard-earned cash. But what if you aren’t really sure how to market or sell that stunning service or perfect product? What if you are a bit of an introvert and aren’t even sure that you can sell it at all? In this essential guide, you’ll learn how to: Train and coordinate a sales and marketing team. Establish prices and profit projections. Get and keep customers. Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there’s much more to learn about each topic...
Managing Your Business
You may be a one-person band, the only manager in your company, or the manager of other managers in a larger company. Whatever the size of your business, having a strong grounding in the thinking and practices of effective managers and leaders will make you more capable. In this essential guide, you’ll learn how to: Create a vibrant office culture. Make meetings really work (and kill those that don’t). Cut costs and spend wisely. Hire and motivate the best employees. Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there’...
Starting a Business
You have a brilliant idea and a pocketful of ambition. Now what? Do you have what it takes to be an entrepreneur? Are you a self-motivated dynamo ready to dive into the business jungle and seize your turf? Do you really know what you’re getting into? In this essential guide, you’ll learn how to: Test your idea’s worth. Develop a business plan. Line up financing. Deal with legal and tax issues. Avoid the most common mistakes. Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there’s much more to learn about each topic, bu...
Business Law Basics
When you start a business, legal issues can seem complex, even scary. Business Law Basics will help you ask smart questions and get the right advice. This simple guide will show you everything you need to know about: How to choose an attorney. Contract essentials, including patents and copyrights. What you need to protect (such as processes or intellectual property). How to reorganize or restructure your business. You’ll also learn the basics of partnership and corporate structures, license and regulation essentials, employment issues, legal aspects of buying and selling, common pitfalls, international business issues—and more. Each of the books in the Crash Course for Entrepreneurs seri...
A Crash Course in Starting a Business
In, A Crash Course in Starting a Business, Scott L. Girard, Jr., Michael O'Keefe, and Marc Price walk you through each phase of planning, conception and development for starting your own business. Whether you're at an unsavory job and looking to venture out on your own, or you've been on your own for a while and want a fresh perspective, A Crash Course in Starting a Business will bring you clarity, depth, and an ignition to get out there and make it happen! Or if you currently know next to nothing (or less) about business and are just looking for a painless read to educate you on the broad topic of entrepreneurship - look no further! Great for students, young professionals, and prospective entrepreneurs of all ages, A Crash Course in Starting a Business has everything you need to build that holistic foundation of entrepreneurship and get you pointed in the right direction to take the first step to getting out there and making it happen for yourself!
International Business Basics
Importing, exporting, buying or selling parts and services‚ businesses of all kinds, including start-ups and small businesses, are becoming more active outside their home countries—often by necessity. If you want to take your business global, you must do your homework, get advice, make connections, and be aware—and wary—of the risks you face. Every element in your original business plan will need to be reconsidered as you target international markets. International Business Basics, the sixth title in the best-selling Crash Course for Entrepreneurs series, gives you the vital information and insights you need to: Learn about cultural issues Successfully enter new markets Ensure you ge...
Business Finance Basics
When you start a business, legal issues can seem complex, even scary. This simple guide helps you ask smart questions and get the right advice. Find out what practices will help you keep your legal matters clear and simple! You will learn key concepts and terms, how to choose an attorney, contract essentials, and what you need to protect (such as processes or intellectual property). Plus the basics of partnership and corporate structures, license and regulation essentials, employment issues, legal aspects of buying and selling, common pitfalls, international business issues—and more. Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there’s much more to learn about each topic, but what you’ll read here will give you the framework for learning the rest.
Starting a Business
You have a brilliant idea and a pocketful of ambition. Now what? Do you have what it takes to be an entrepreneur? Are you a self-motivated dynamo ready to dive into the business jungle and seize your turf? Do you really know what you’re getting into? In this essential guide, you’ll learn how to: Test your idea’s worth. Develop a business plan. Line up financing. Deal with legal and tax issues. Avoid the most common mistakes. Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there’s much more to learn about each topic, bu...
Principles of Tort Law
This book does what it 'says on the tin' - stating the corpus of tort law as a body of principles. Undertaken for the first time in English tort law, this book describes the law of tort concisely, accessibly, and accurately, and with both depth and detail.
