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Marketing
Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced, contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect the rapidly changing landscape of marketing, this classic text continues to be distinguished by its readability, balanced coverage, and high-interest examples. State-of-the-art coverage in this edition includes relationship marketing, value marketing, ISO 9000,database marketing, and the technological developments that have reinvented marketing practice in the 1990s, such as Internet and World Wide Web marketing. - Publisher.
Textbook of Children's Environmental Health
The first-ever Textbook of Children's Environmental Health codifies the knowledge base in this rapidly emerging field and offers an authoritative and comprehensive guide for public health officers, clinicians and researchers working to improve child health.
Marketing and the Common Good
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Irreducible Mind
Current mainstream opinion in psychology, neuroscience, and philosophy of mind holds that all aspects of human mind and consciousness are generated by physical processes occurring in brains. Views of this sort have dominated recent scholarly publication. The present volume, however, demonstrates empirically that this reductive materialism is not only incomplete but false. The authors systematically marshal evidence for a variety of psychological phenomena that are extremely difficult, and in some cases clearly impossible, to account for in conventional physicalist terms. Topics addressed include phenomena of extreme psychophysical influence, memory, psychological automatisms and secondary pe...
Varieties of Anomalous Experience
For much of the 20th century, unusual perceptions and sensations, radical alternations of consciousness, and other extraordinary subjective experiences were ignored as legitimate topics of study in mainstream psychology. Recent years, however, have witnessed a burgeoning interest in the scientific study of anomalous experiences. In this updated edition, the editors have invited experts to provide definitive reviews and analyses of a wide range of anomalous experiences, from commonly documented sensations and perceptions like synesthesia, lucid dreaming, out-of-body experiences, and auditory and visual hallucinations, to rarer and more seemingly inexplicable experiences, such as anomalous healing, past lives, near-death experiences, mystical experiences, and even alien abductions. The book makes a compelling case for the inclusion of these marginalized and underrecognized experiences as not merely incidental but essential to our understanding of human psychology. Book jacket.
Ethics in Sport and Exercise Psychology
Ethics in Sport and Exercise Psychology explores professional issues that pose unique challenges to those working in the rapidly expanding field of sport psychology. The papers included in this special issue feature the insights of experienced professionals in sport and exercise psychology. Topics addressed include: information related to multiple role issues; the training of ethics to graduate students; the provision of exercise psychology services; developing a professional practice; and working and traveling with elite Olympic level sport teams. Taken collaboratively, the articles provide a better understanding of the ethical nuances of sport and exercise psychology practice.
Marketing
This textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers relationship marketing, ISO 9000, database marketing, and the technological developments that have reinvented marketing practice in the 1990s, such as Internet and the World Wide Web. Case studies include rivalries such as Coke versus Pepsi.
Song of the Nibelungs
It portrays the existential struggles and downfall of an entire people, the Burgundians, in a military conflict with the Huns and their king."--Jacket.
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Monolithic Materials
During the past decade, monolithic materials in the shape of discs, stacked layers, rolled sheets, sponges, irregular chunks, tubes, and cylinders have all been successfully demonstrated. These formats were prepared from a wide variety of materials including natural polymers such as cellulose, synthetic polymers that involved porous styrene-, methacrylate-, and acrylamide-based polymers, and inorganic materials, mainly silica. Each approach is interesting from the point of view of both preparation and application.Although the current papers and patents concerned with monolithic separation media are quite numerous, the information is scattered throughout a vast number of journals. This book t...
