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Brand Storytelling
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framewor...
Revolution in Marketing: Market Driving Changes
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.
Making Minds
Social stimuli are important proximate determinants of human thought, action, and behaviour. But does the social environment also have deeper, profounder, and possibly more distal impact on more lasting psychological structures and forms, generalizing across time and domains, such as traits, self-consciousness, abilities, and talents? This volume takes an interdisciplinary approach to the question of if, how, and how far the mind is socially fabricated: Philosophical contributions address conceptual tools for analyses of how person perceivers shape the psychological structures of the person perceived. Social psychologists consider some of the more local mechanisms of mind making, includi...
Social Media Strategy
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categorie...
History and Human Flourishing
"What is the value of history for life? And how, if at all, might historians and their work contribute to human flourishing and well-being? Those are the straightforward, if capacious, questions that the distinguished contributors to this volume were asked to consider. The essays gathered here represent their responses. Each essay considers the value of history for life and its connections to human flourishing from a different standpoint and perspective. The answers are often deeply personal, but collectively they concur in affirming history and the historical craft as tremendous resources for human well-being and of vital importance for our times"--
Handbook of Closeness and Intimacy
This handbook brings together the latest thinking on the scientific study of closeness and intimacy from some of the most active and widely recognized relationship scholars in social and clinical psychology, communication studies, and related disciplines. Each contributing author defines their understanding of the meaning of closeness and intimacy; summarizes existing research and provides an overview of a theoretical framework; presents new ideas, applications, and previously unstated theoretical connections; and provides cross-references to other chapters to further integrate the material. The Handbook of Closeness and Intimacy will be of interest to researchers, practitioners, and students from social, clinical, and developmental psychology; family studies; counseling; and communication.
Beyond Pleasure and Pain
Rather, they work together.
Omega
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