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Consumer Behaviour
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Death and the Afterlife in Japanese Buddhism
For more than a thousand years, Buddhism has dominated Japanese death rituals and concepts of the afterlife. The nine essays in this volume, ranging chronologically from the tenth century to the present, bring to light both continuity and change in death practices over time. They also explore the interrelated issues of how Buddhist death rites have addressed individual concerns about the afterlife while also filling social and institutional needs and how Buddhist death-related practices have assimilated and refigured elements from other traditions, bringing together disparate, even conflicting, ideas about the dead, their postmortem fate, and what constitutes normative Buddhist practice. The...
Consumer Behavior
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Valuepack
None
Consumer Behaviour/ Strategic Brand Management
This Value Pack consists of Strategic Brand Management, 3/e by Keller and Consumer Behavior, 7/e by Solomon; 1/e (ISBN 9781405886178)
Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications exec...
Karma and Kismet
"A love story. A secret spiritual quest, tracked and hunted by a sinister intrigue. Now, amid a conflict of two worlds, one of which is lost to her memory, Belinda strives to create a new life and learn to trust in love again."
Love, Life, and Vows
Jason and Vicky have fought hard for their relationship. They've overcome differences in culture, race, and social status. They've withstood an almost unimaginable tragedy and come out on the other side stronger than ever. Or, so they thought. Follow along as Jason and Vicky's love is pushed to the breaking point when life takes a devastating turn. Will they ever find their happily ever after? This is the final book to Out of Nowhere and New Beginnings. This book is for mature audiences only.
