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Introduction to Agribusiness Marketing
The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness firm. Understanding of consumer demand. Understanding of agribusiness supply. Matching of supply and demand in agribusiness markets. Agricultural input industries. Production agriculture. Commodity processing and food manufacturing industries. Food wholesaling and retailing industries. Food service industry. Cooperative agribusiness. Development of marketing plan. Analysis of the market. Management of marketing mix - the product. Management of marketing mix - the price. Management of marketing mix - the plac. Management of marketing mix - the promotion. Personal selling and merchandising. Management of market risk. Organization and mesaurement of marketing functions. Future of agribusiness marketing.
American Agriculture
R. Douglas Hurt's brief history of American agriculture, from the prehistoric period through the twentieth century, is written for anyone coming to this subject for the first time. American Agriculture is a story of considerable achievement and success, but it is also a story of greed, racism, and violence. Hurt offers a provocative look at a history that has been shaped by the best and worst of human nature. Here is the background essential for understanding the complexity of American agricultural history, from the transition to commercial agriculture during the colonial period to the failure of government policy following World War II. Complete with maps, drawings, and over seventy splendi...
The Ozarks
The Ozark Mountains reach into Missouri, Arkansas, Oklahoma, and Kansas, forming a region with great natural beauty and a distinctive cultural and historical landscape. This comprehensive volume, a fully updated edition of a beloved classic, reaches into history, anthropology, economics, and geography to explore the complex relationships between the Ozarks' people and land through times of profound change. Drawing on more than thirty years of research, field observations, and interviews, Rafferty examines this subject matter through a range of topics: the settlement patterns and material cultures of Native Americans, French, Scotch-Irish, Germans, Italians, African Americans, Hispanics, and ...
Changes in the International Grain Trade in the 1980's
Extract: The main grain-exporting countries may cooperate more closely in the eighties than in the past. In addition, there may be incentives to vary the policies of the marketing boards in Australia and Canada and increased internal pressure for the United States to sever the link between world grain prices and its domestic prices. Those are some possible consequences if forecasts of higher and less stable grain prices in the eighties are realized and if the structure of world trade continues to move toward more bilateral agreements and a greater role for state trading organizations.
Agribusiness Marketing
A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm.
