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SCOTT (copy 1): From the John Holmes Library collection.
Not one size fits all. Yet, some books teach business with minimal focus on the context for business. In reality, firms — large and small — are highly affected by the context in which they operate; yet, context is not uniformly conceptualized, theorized, and operationalized by scholars of business and management. While most theories have come from developed countries with bountiful contexts, the diverse contexts of Western Asia are little understood. Religious factors are profoundly dominant in Western Asia, and businesses in this diverse area operate with considerations that are rarely considered in research. This book reveals a variety of schools of thought that have molded several business models and mechanisms, which are, to some extent, different from the context of Western economies.
The new edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
Central themes are the understanding of marketing processes and the management of export operations and decision making.
This book is the culmination of several years of work by geographers, planners, and economists. The chapters included in this volume represent the collective efforts of the International Geographical Union’s Commission on the Dynamics of Economic Spaces, at their 2005 annual meeting in Toledo, Ohio (USA). The papers were selected based on their contribution to the community of economic geographers and policymakers and to demonstrate the inherent interconnectedness of these themes.
This is the first text to outline both the basic principles of marketing and their application to the production and marketing of raw agricultural products in Australia.
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