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Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
The most up-to-date coverage on adult psychopathology Now in its sixth edition, Adult Psychopathology and Diagnosis offers comprehensive coverage of the major psychological disorders and presents a balanced integration of empirical data and diagnostic criteria to demonstrate the basis for individual diagnoses. The accessible format, overview chapters on broader issues—such as interviewing—that affect all diagnoses, and case study approach provide the ideal support for students to examine and understand how diagnoses are reached and applied. Updated to reflect the latest advancements in psychopathology, this edition offers contributions by internationally renowned leaders in the field, th...
International Models of Changemaker Education: Programs, Methods, and Design offers educators (pre-service and in-service teachers, principals, vice principals and school staff, teacher educators, and educational leaders in K-12 education) around the world, a practical guide to understanding and implementing the programmatic structures and institutional cultures that help young people discover and activate their power as changemakers. The text is perfect for educators who have the vision of inclusion and empowerment and are looking for field tested how-to’s from the front lines of school/teacher/student interactions. The book presents a compelling set of field-tested, experience-based international educational models that cover the curriculum, mindset, cultures, and systems that have proven successful in supporting young people in their growth as catalysts for change. The models include the meeting of basic needs through innovative collaboration, addressing changemaking in teacher education, teacher shortages in high poverty communities, as well as models of peace education, environmental education, and models focused on social emotional learning and intelligence.
Handbook of Physical Medicine and Rehabilitation is a concise but broad reference dedicated to the day-to-day needs of those in physiatric practice, including trainees and other clinicians faced with rehabilitation problems. Contributors from leading rehabilitation programs and centers come together in this unique handbook to provide expert guidance into management techniques for a variety of diagnoses and clinical problems. Structured in its approach and focused on clinical care delivery, this essential resource is designed to help practitioners navigate the PM&R landscape with insight into conditions and issues encountered in everyday practice regardless of setting. Designed for on-the-go ...
"Recommended. Undergraduates through faculty/researchers; professionals/practitioners;general readers." —Choice Includes well over 500 A-Z entries of between 500 and 7,500 words in length covering the main topics, key concepts, and influential figures in the field of clinical psychology Serves as a comprehensive reference with emphasis on philosophical and historical issues, cultural considerations, and conflicts Offers a historiographical overview of the ways in which research influences practice Cites the best and most up-to-date scientific evidence for each topic, encouraging readers to think critically 5 Volumes www.encyclopediaclinicalpsychology.com
Proven Classic Updated to Reflect the DSM-5 The new Schizophrenic Spectrum designation and other psychotic disordersThe revised approach to eating disordersTwo new chapters reflect the unsettled nature of the DSM-5 for academics and clinicians alike: Chapter 21: Conditions for Further Study and Chapter 22: Alternative DSM-5 Model for Personality Disorders. Encompassing the most current research in the field, Adult Psychopathology and Diagnosis, Seventh Edition provides a thorough introduction to our current conceptualization of psychopathology and its application in clinical practice, includin.
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Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming irrelevant. They need to rethink their entire sales approach—and Digital Selling Handbook shows them how to do it. This comprehensive guide builds readers’ understanding of customer psychology and buying behavior in the ...
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking ...
Michael Arntfield interrogates the legacy of Victorian-era crime fiction and Gothic horror on investigative forensic methods used by police today.