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Social Contagion as a Driver of Digital Product Use
Social contagion is ubiquitous in the day-to-day lives of consumers. Whether at home with their families, at work with colleagues, spending leisure time with friends, or even when only surrounded by strangers, consumers are always exposed to and influenced by the actions of others. The wide-scale use of digital communication technologies and online social networks has further exacerbated this influence by enabling more varied and intense ways to connect and interact. In the three essays constituting this dissertation, we ask how marketers and product designers can purposefully use social product design features to achieve superior managerial outcomes by harnessing social contagion. The first...
Applied Marketing
Applied Marketing is a concise product that provides the very latest examples of marketing techniques and campaigns from today,s business world without compromising on traditional theories of marketing. Marketing is about decision making and professors want material that will help students develop their critical thinking skills so they can think like a marketer and see that marketing is everywhere around them. Who better to develop such a product than a practitioner, Andrew Loos of Attack Marketing, and an academic, Daniel Padgett of Auburn University. Together these authors provide insights into what employers need, know the latest tools used by companies today and can help students smoothly move from the classroom to their careers. Applied Marketing connects traditional marketing with customer-perspective marketing, thus teaching students the value of allowing customers to feel more connected to the product, brand and company.
Understanding Inflation and the Implications for Monetary Policy
Current perspectives on the Phillips curve, a core macroeconomic concept that treats the relationship between inflation and unemployment. In 1958, economist A. W. Phillips published an article describing what he observed to be the inverse relationship between inflation and unemployment; subsequently, the “Phillips curve” became a central concept in macroeconomic analysis and policymaking. But today's Phillips curve is not the same as the original one from fifty years ago; the economy, our understanding of price setting behavior, the determinants of inflation, and the role of monetary policy have evolved significantly since then. In this book, some of the top economists working today reex...
Bali Coffee
Coffee is the most popular drink worldwide. Around two billion cups are consumed per day - 400 million cup in the U.S. alone. Bali's soil is rich with nutrients from it's volcanic mountains, and many coffee farmers in Bali grow their coffee beans alongside citrus fruits which give the coffee its unique fruity flavor. Discover Bali's vibrant coffee scene by delving into its agricultural richness. Explore local artisinal farming and experimental processing methods. Investigate the background behind Indonesia's first coffee flavor wheel. Learn practical home brewing and roasting techniques, intertwined with the intergenerational journey of a Balinese coffee family. Bali Coffee: Origin's First Wave is a story about Bali, a story about coffee, and a story about the spaces between.
Scientific Report
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The Voices of War Heroines: Sexual Violence, Testimony, and the Bangladesh Liberation War
Examining the experiences of the wartime rape survivors of Bangladesh from the perspective of social theory of trauma, this book reads the testimonies of war heroines as documented by Neelima Ibrahim (1921-2002) and argues that, even though their trauma was not represented in a manner to invoke collective recognition and proper commemoration, these women defied to be branded as ‘victims.’ They fought back to regain their lost honor and managed to cope with trauma, and in the process, learned to stand up as brave heroes, resisting all odds. With this book, I am honoring my debt to the women warriors, who wrote and rode a nation’s trauma in/through their bodies.
Tap
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from...
Data Science for Complex Systems
Many real-life systems are dynamic, evolving, and intertwined. Examples of such systems displaying 'complexity', can be found in a wide variety of contexts ranging from economics to biology, to the environmental and physical sciences. The study of complex systems involves analysis and interpretation of vast quantities of data, which necessitates the application of many classical and modern tools and techniques from statistics, network science, machine learning, and agent-based modelling. Drawing from the latest research, this self-contained and pedagogical text describes some of the most important and widely used methods, emphasising both empirical and theoretical approaches. More broadly, this book provides an accessible guide to a data-driven toolkit for scientists, engineers, and social scientists who require effective analysis of large quantities of data, whether that be related to social networks, financial markets, economies or other types of complex systems.
Thrive
How AI can positively impact so many aspects of our daily lives, from health and wellness to work, education, and home life. Artificial intelligence (AI) is a powerful general-purpose technology that is reshaping the modern economy, but misperceptions about AI stand in the way of harnessing it for the betterment of humanity. In Thrive, Ravi Bapna and Anindya Ghose counter the backlash by showcasing how AI is positively influencing the aspects of our daily lives that we care about most: our health and wellness, relationships, education, the workplace, and domestic life. In the process the authors help explain the underlying technology and give people the agency they need to shape the debate a...
The Business of Birth
How the fear of malpractice affects mothers and reproductive choices Giving birth is a monumental event, not only in the personal life of the woman giving birth, but as a medical process and procedure. In The Business of Birth, Louise Marie Roth explores the process of giving birth, and the ways in which medicine and law interact to shape maternity care. Focusing on the United States, Roth explores how the law creates an environment where medical providers, malpractice attorneys, and others limit women’s rights and choices during birth. She shows how a fear of liability risk often drives the decision-making process of medical providers, who prioritize hospital efficiency over patient safety, to the detriment of mothers themselves. Ultimately, Roth advocates for an approach that protects the reproductive rights of mothers. A comprehensive overview, The Business of Birth provides valuable insight into the impact of the law on mothers, medical providers, maternity care practices, and others in the United States.
