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Building the Information Society
In the context of the 18th IFIP World Computer Congress (WCC’04), and beside the traditional organization of conferences, workshops, tutorials and student forum, it was decided to identify a range of topics of dramatic interest for the building of the Information Society. This has been featured as the "Topical day/session" track of the WCC’04. Topical Sessions have been selected in order to present syntheses, latest developments and/or challenges in different business and technical areas. Building the Information Society provides a deep perspective on domains including: the semantic integration of heterogeneous data, virtual realities and new entertainment, fault tolerance for trustworth...
An Ethnography of Global Landscapes and Corridors
The chapters presented in this book draw on ethnography as a methodology in a variety of disciplines, including education, management, design, marketing, ecology and scientific contexts, illustrating the value of a qualitative approach to research design. The chapters discuss the use of traditional ethnographic methods, such as immersion, observation and interview, as well as innovative ethnographical methods which have been influenced by the new digital culture. The latter challenges notions of identity, field and traditional culture such that people are able to represent themselves in the research process rather than be represented. New approaches to ethnography also examine the use and implication of images in representation as well as critically examining the role and impact of the researcher in the process.
Knowledge and Systems Sciences
This book constitutes the refereed proceedings of the 17th International Symposium, KSS 2016, held in Kobe, Japan, in November 2016. The 21 revised full papers presented were carefully reviewed and selected from 48 submissions. The papers cover topics such as: Algorithms for Big Data; Big Data and education; Big Data and healthcare; Big Data and tourism; Big Data and social media oriented knowledge discovery and data mining, text mining, recommendation system, etc; Big Data, social media and societal management; creation of agent-based social systems sciences; collective intelligence; complex system modeling and complexity; decision analysis and decision support systems; internet+ and agriculture; internet+ and open innovation; knowledge creation, creativity support, awareness support, etc.; knowledge systems engineering and knowledge management; meta-synthesis and advanced modeling; opinion dynamics and opinion mining; OR on knowledge and systems sciences; problem structuring methods and system methodologies toward wicked problems; service systems science; smart city; social dynamic network modeling; Web intelligence.
Dilemmas in Public Management in Greater China and Australia
This book draws on more than a decade of workshops organised by the Greater China Australia Dialogue on Public Administration, involving scholars and practitioners from Mainland China, Hong Kong, Taiwan and Australia. Although these workshops recognised the major differences in the institutional frameworks of these jurisdictions, until recently they focused largely on the shared challenges and the diffusion of ideas and approaches. As rising international tensions inevitably draw attention to areas where interests and philosophies diverge, it is the differences that must now be highlighted. Yet, despite the tensions, this book reveals that these jurisdictions continue to address shared chall...
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Research Anthology on Adult Education and the Development of Lifelong Learners
Whether it is earning a GED, a particular skill, or technical topic for a career, taking classes of interest, or even returning to begin a degree program or completing it, adult learning encompasses those beyond the traditional university age seeking out education. This type of education could be considered non-traditional as it goes beyond the typical educational path and develops learners that are self-initiated and focused on personal development in the form of gaining some sort of education. Essentially, it is a voluntary choice of learning throughout life for personal and professional development. While there is often a large focus towards K-12 and higher education, it is important that...
Transcultural Marketing for Incremental and Radical Innovation
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
Fuzzy Engineering Toward Human Friendly Systems
Comprising papers presented at an international symposium on fuzzy engineering technology, this volume provides information on the current state-of-the-art in the field of fuzzy theories and applications, and their importance in the areas of industry, medicine, artificial intelligence, management, socio-economics, ecology, agriculture, behavioural science and education. The results of recent research of LIFE (Laboratory for International Fuzzy Engineering Research) are also included.
