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An Ethnography of Global Landscapes and Corridors
The chapters presented in this book draw on ethnography as a methodology in a variety of disciplines, including education, management, design, marketing, ecology and scientific contexts, illustrating the value of a qualitative approach to research design. The chapters discuss the use of traditional ethnographic methods, such as immersion, observation and interview, as well as innovative ethnographical methods which have been influenced by the new digital culture. The latter challenges notions of identity, field and traditional culture such that people are able to represent themselves in the research process rather than be represented. New approaches to ethnography also examine the use and implication of images in representation as well as critically examining the role and impact of the researcher in the process.
Knowledge and Systems Sciences
This book constitutes the refereed proceedings of the 17th International Symposium, KSS 2016, held in Kobe, Japan, in November 2016. The 21 revised full papers presented were carefully reviewed and selected from 48 submissions. The papers cover topics such as: Algorithms for Big Data; Big Data and education; Big Data and healthcare; Big Data and tourism; Big Data and social media oriented knowledge discovery and data mining, text mining, recommendation system, etc; Big Data, social media and societal management; creation of agent-based social systems sciences; collective intelligence; complex system modeling and complexity; decision analysis and decision support systems; internet+ and agriculture; internet+ and open innovation; knowledge creation, creativity support, awareness support, etc.; knowledge systems engineering and knowledge management; meta-synthesis and advanced modeling; opinion dynamics and opinion mining; OR on knowledge and systems sciences; problem structuring methods and system methodologies toward wicked problems; service systems science; smart city; social dynamic network modeling; Web intelligence.
Building the Information Society
In the context of the 18th IFIP World Computer Congress (WCC’04), and beside the traditional organization of conferences, workshops, tutorials and student forum, it was decided to identify a range of topics of dramatic interest for the building of the Information Society. This has been featured as the "Topical day/session" track of the WCC’04. Topical Sessions have been selected in order to present syntheses, latest developments and/or challenges in different business and technical areas. Building the Information Society provides a deep perspective on domains including: the semantic integration of heterogeneous data, virtual realities and new entertainment, fault tolerance for trustworth...
Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Dilemmas in Public Management in Greater China and Australia
This book draws on more than a decade of workshops organised by the Greater China Australia Dialogue on Public Administration, involving scholars and practitioners from Mainland China, Hong Kong, Taiwan and Australia. Although these workshops recognised the major differences in the institutional frameworks of these jurisdictions, until recently they focused largely on the shared challenges and the diffusion of ideas and approaches. As rising international tensions inevitably draw attention to areas where interests and philosophies diverge, it is the differences that must now be highlighted. Yet, despite the tensions, this book reveals that these jurisdictions continue to address shared chall...
Cases on Consumer-Centric Marketing Management
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Transcultural Marketing for Incremental and Radical Innovation
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
