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The Strategy of Politics
Politicians often talk about "strategy." What do they mean by this term? Where does the development of political strategies take place? Who is involved in strategic processes? Which methods are used? The attempt to answer these questions, leads to an interesting look behind the scenes of the political arena. At the basis of this exploration are interviews with ministers, members of strategy units, party politicians, academics and journalists from Denmark, Germany, Great Britain and the United States, that have been conducted by four research teams. Their analyses document a common understanding of strategy in the political realm of the four countries. They also show how the meaning of strategy is shaped by the political system and the political culture of a country.
Political Marketing
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive lea...
Cultural Intelligence
What have international relations, mergers and cross-discipline innovation got in common? They share a dependence on the ability to create mutual understanding between people from different cultural backgrounds. As organisations become more global, and innovative development more urgent, developing the skills to get the best from difference becomes a necessity rather than an option. Cultural Intelligence (CI) is a progressive approach to thinking about culture that aims to provide the reader with a better understanding of what goes on when people with different cultural backgrounds meet, including the emotional drivers and irrational reactions. It introduces a way of thinking about culture a...
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Willings Press Guide 2006 V1 United Kingdom
Now distributed by Thomson Gale, the Willings Press Guide has been the world's leading international media directory for 125 years. It provides extensive professionally researched coverage of the UK and international print media -- national and regional newspapers, magazines, periodicals and special interest titles.
