Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Space Patrol
Before Star Trek, there was Space Patrol. Science fiction television has its roots in this live, action-packed series that captured the imagination of Americans from 1950 to 1955, when space travel was just a dream. This book explores the freewheeling spirit of live TV, where anything could go wrong before millions of viewers--and often did. It spotlights (often in personal interviews) the risk-taking Space Patrol cast and crew who laid vital groundwork for television today. Included are episode logs for both television and radio shows as well as a complete guide to Space Patrol memorabilia.
United We Brand
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes...
The Blue Divide
A complete look at the storied basketball rivalry between the Duke Blue Devils and North Carolina Tar Heels, this guide is penned by two authorities on the subject—Art Chansky, a bestselling author and sports reporter who has covered the famed match up since his days as a student reporter at UNC and Johnny Moore, who has been intimately involved with Duke athletics for nearly four decades. Segmenting the various commonalities the Blue Devils and Tar Heels have shared for more than 60 years and nearly 250 meetings on the court, each chapter covers a distinct aspect of the rivalry between these two schools that stand a mere 10 miles apart. This book offers new details on long-forgotten stories as well as a chance to better understand where the pride and passion of today comes from between the two contiguous competitors.
The Rockfishes of the Northeast Pacific
"A major landmark contribution to fisheries science and fish ecology. Rockfish populations are in a severe decline throughout the Northeastern Pacific, and the need for a deep understanding of their biology, ecology, and management has never been more critical. This book addresses all aspects of our current knowledge of this diverse and interesting group of groundfish species, and it is written clearly and with humor. An outstanding work!"--Larry G. Allen, California State University, Northridge "Quite simply the best account ever of the fascinating, diverse, and valuable rockfishes. If you are interested in the marine fishes of the Pacific Coast, you need this book."--Peter B. Moyle, author of Inland Fishes of California
Real Phonies
The epithet "phony" was omnipresent during the postwar period in the United States. It was an easy appellation for individuals who appeared cynically to conform to codes of behavior for social approbation or advancement. Yet Holly Golightly "isn't a phony because she's a real phony," says her agent in Breakfast at Tiffany's. In exploring this remark, Abigail Cheever examines the ways in which social influence was thought to deform individuals in midcentury American culture. How could a person both be and not be herself at the same time? The answer lies in the period's complicated attitude toward social influence. If being real means that one's performative self is in line with one's authenti...
How to Innovate in Marketing (Collection)
A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively...
Fishery Bulletin
None
